tag:blogger.com,1999:blog-19286828182540597512024-03-05T02:50:08.661-08:00Martin JamisonA portfolio and blog for Martin Jamison Design and IllustrationMartin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.comBlogger74125tag:blogger.com,1999:blog-1928682818254059751.post-46212982336777779272021-08-01T14:23:00.008-07:002021-09-25T08:10:24.802-07:00A Pack of Posing Pups (and Their Plushie Platypus)<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho27H8QF9rzUZ2O5hzt1so5VA-um7f0qmz_jNGm0g-8hsjbQowsJ5NHrzdVn6_TTbMNMSS-AtgS2Dav_I-OQ98yvQ8tjvJM1qP6Acw5QsFsRpXCGt6roFIQWlKd454SfDtY7hHyy1rfws/s937/6_Pups.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="778" data-original-width="937" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho27H8QF9rzUZ2O5hzt1so5VA-um7f0qmz_jNGm0g-8hsjbQowsJ5NHrzdVn6_TTbMNMSS-AtgS2Dav_I-OQ98yvQ8tjvJM1qP6Acw5QsFsRpXCGt6roFIQWlKd454SfDtY7hHyy1rfws/s320/6_Pups.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><i>Click on any image for a larger view.</i></div><p><span style="font-size: large;"><span>This is my latest painting. It is a commission piece I call </span><i><b>A Pack of Posing Pups (and Their Plushie Platypus)</b></i><span>. It is painted in water soluble oil paints on a 24"x22"canvas. </span></span></p><p><span style="font-size: large;">The title is a little misleading because the pups did not actually pose for me. The client asked me to do a painting of her 6 dogs which she wanted to give to her husband as an anniversary present. She then provided me with about 20 family photos of her dogs from which I chose the best of each. I then arranged them into this composition. </span></p><p><span style="font-size: large;"><br /></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUYq-aXgM6sT5SiWKAeU9hHOFq8Do0ymh_mo7fyNVpILFBC6rjIGwZXHj9Z_TQBzraiJL34s4vRkf_5hay4Y0gjsruNumWT1kbaCLfJxs61pwoKfjhYgtGjAzGHcnFpz1f4yoox8fX7IU/s2048/Pup_Sketch.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1533" data-original-width="2048" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUYq-aXgM6sT5SiWKAeU9hHOFq8Do0ymh_mo7fyNVpILFBC6rjIGwZXHj9Z_TQBzraiJL34s4vRkf_5hay4Y0gjsruNumWT1kbaCLfJxs61pwoKfjhYgtGjAzGHcnFpz1f4yoox8fX7IU/s320/Pup_Sketch.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><i>The original sketch.</i></div><p style="text-align: left;"><span style="font-size: large;"><span>The original sketch is 10"x8". I used a grid to transfer and enlarge it onto the canvas. </span><span>I’ve drawn a small grid of 1" squares onto a sheet of vellum which fits the pages of my 8"X10" sketch book. Then I draw a larger, proportional grid onto the canvas. Finally I redraw each square in the sketch onto the corresponding square of the canvas. </span><span>Some may find this process time consuming but I like to do it this way as it allows me to re-think, revise and refine my drawing as I go. I then erase the grid lines before I begin the painting.</span></span></p><p style="text-align: left;"><span style="font-size: large;"><br /></span></p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLLMmtcFdn06kS8CqHrHsSfY_29CUddBi4G8ZO1JgfG993DLfSk2tjXNBh1RalDsGV9q0imjJgjXaxAbN17aXHkno42hcjiAWG_zGu5ol64lGxdl6za8btVFta7hq4zgHodKsd_1fkWAY/s937/Pups_in_Progress.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="623" data-original-width="937" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLLMmtcFdn06kS8CqHrHsSfY_29CUddBi4G8ZO1JgfG993DLfSk2tjXNBh1RalDsGV9q0imjJgjXaxAbN17aXHkno42hcjiAWG_zGu5ol64lGxdl6za8btVFta7hq4zgHodKsd_1fkWAY/s320/Pups_in_Progress.jpg" width="320" /></a></div><div style="text-align: center;"><i>Pups-in-progress.</i></div><p></p><p style="text-align: left;"><span style="font-size: large;">I painted each dog from left to right, completing each in order. I chose to take a very minimalistic and impressionistic approach to the background, using only a few, very broad strokes of color to imply grass, a blue sky and a vague structure (possibly a fence or patio railing). I did this because there are already 6 subjects in this composition. I did not want to add to the visual complexity of the painting with a background that would compete for the viewer’s attention.</span></p><p style="text-align: left;"><span style="font-size: large;"><br /></span></p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWsZyuF5-YVSfceIBRi2q0J3lsM01cEMlWrJ8qtQmch0aq7dtYvWtJWrKJZsIUrpzAWl7tNUvfz9Z67lNmcQa6bul126ZGlMIDnisN_jg6KTi7v9Do8Wk2SPMi2eeEH6w0374aLXIATPM/s937/1_Pup.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="625" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWsZyuF5-YVSfceIBRi2q0J3lsM01cEMlWrJ8qtQmch0aq7dtYvWtJWrKJZsIUrpzAWl7tNUvfz9Z67lNmcQa6bul126ZGlMIDnisN_jg6KTi7v9Do8Wk2SPMi2eeEH6w0374aLXIATPM/s320/1_Pup.jpg" width="213" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><span style="font-size: large;">The biggest concern I had when I started this painting was how I could capture each dog’s unique personality from a series of 4"x5" photos, most of which were taken from a distance to include not just the dog but also other family members. When the client saw the painting she said with tears in her eyes that I managed to capture each of them exactly. I hope this painting always givers her and her husband such joy every time they see it. </span></div><span style="font-size: large;"><br /></span><p></p><p style="text-align: left;"><span style="font-size: large;"><br /></span></p>Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-89550755404250395002020-08-17T13:29:00.001-07:002020-09-09T11:08:40.001-07:00Light & Nature<p><span style="font-size: large;"> <span>About two years ago I bought a Nikon D3400 camera and I’ve been enjoying learning how to use it. I really enjoy photography and find that since I started taking photos I observe the world around me a little differently. </span></span></p><p><span style="font-size: large;"><span>Two subjects I love to capture in photography are nature and light. </span><span>Here are some of my photos capturing light interacting with nature</span><span> </span><span>(click any image for a larger view)</span><span>:</span></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj6J_ygaFrAufBD2FGVpwXoIav0cldL5vIwD9p-dnhePfpeoQMOplXfr8aEY_LWZ8OdfwluvuyAKA7hcZ_bZ6boPKHpGBGd71_PkglWzau7zZ9emrEyUKLnGD_pVlda8V0IxzkwXyK388/s937/Stained_Glass.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="606" data-original-width="937" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj6J_ygaFrAufBD2FGVpwXoIav0cldL5vIwD9p-dnhePfpeoQMOplXfr8aEY_LWZ8OdfwluvuyAKA7hcZ_bZ6boPKHpGBGd71_PkglWzau7zZ9emrEyUKLnGD_pVlda8V0IxzkwXyK388/w410-h265/Stained_Glass.jpg" width="410" /></a></div><div class="separator" style="clear: both; text-align: center;">I call this one <i><b>Stained Glass</b></i></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwooyMywDWJCIZdlds8hTsLeuKjmrUKbOKDJIUtuFiUU5OdHaDrGLUToOFTrkIfdm6ATiTOs5-QNg1JXil7VIp_KtT7REocHXM1m88IzIlsW2zzO6PLAg7xNmPpLDhOvJCAGWmUut21jU/s937/Mushroom_1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="750" data-original-width="937" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwooyMywDWJCIZdlds8hTsLeuKjmrUKbOKDJIUtuFiUU5OdHaDrGLUToOFTrkIfdm6ATiTOs5-QNg1JXil7VIp_KtT7REocHXM1m88IzIlsW2zzO6PLAg7xNmPpLDhOvJCAGWmUut21jU/w410-h328/Mushroom_1.jpg" width="410" /></a></div><div class="separator" style="clear: both; text-align: center;">This is <i><b>Mushroom #1</b></i></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGSj-RU6FE3ROpufs-Kb7ULUnKigu8mSat5t1HzOKr8RzrTFD2JFw-Zl8nC3MUwzdNXGcGGLbWLpJcWsv97KD2FzekJ3cio6oZ-YuoTHMfB-JaM1Vv_aE0tXUtgMMc8yiH0d2rf3eoz44/s937/Mushroom_5.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="606" data-original-width="937" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGSj-RU6FE3ROpufs-Kb7ULUnKigu8mSat5t1HzOKr8RzrTFD2JFw-Zl8nC3MUwzdNXGcGGLbWLpJcWsv97KD2FzekJ3cio6oZ-YuoTHMfB-JaM1Vv_aE0tXUtgMMc8yiH0d2rf3eoz44/w410-h265/Mushroom_5.jpg" width="410" /></a></div><div class="separator" style="clear: both; text-align: center;">This is <i><b>Mushroom #5</b></i></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhX8Tmki2pojl0x2DEuZxRcXfJkoxEOGvwCWp6q_JyJcSuOmiuOaYCAWhB59dWIN_qkeQWNdQ_T6jT7pClWzXmzEnqjzcV-x-fzgZ5l1WeM8ufCM1QIArXKD1mwvyXsvlKOizATIx624o/s937/Dandelions.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="750" data-original-width="937" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhX8Tmki2pojl0x2DEuZxRcXfJkoxEOGvwCWp6q_JyJcSuOmiuOaYCAWhB59dWIN_qkeQWNdQ_T6jT7pClWzXmzEnqjzcV-x-fzgZ5l1WeM8ufCM1QIArXKD1mwvyXsvlKOizATIx624o/w410-h328/Dandelions.jpg" width="410" /></a></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both;"><i><b>Dandilions #2</b></i></div><div class="separator" style="clear: both;"><i><b><br /></b></i></div><div class="separator" style="clear: both;"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiBRaj484ozmICt5ifles1nL2Zm6r2p_d5AKxYgpSO7krSNCEki9IiApOuxQsQddNnsNAFGyW43GzmIdPxw00PDqQecU3knj5J1WARKq2uG661I-aye1q-1y3p6D8U4-RHzcKpr3nYsUM/s937/Long_Shadows_1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="750" data-original-width="937" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiBRaj484ozmICt5ifles1nL2Zm6r2p_d5AKxYgpSO7krSNCEki9IiApOuxQsQddNnsNAFGyW43GzmIdPxw00PDqQecU3knj5J1WARKq2uG661I-aye1q-1y3p6D8U4-RHzcKpr3nYsUM/w410-h328/Long_Shadows_1.jpg" width="410" /></a></div></i><div class="separator" style="clear: both;"><i><b>Long Shadows #1 (Irondequoit Bay)</b></i></div><div><i><b><br /></b></i></div></div><div><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTwUccia3Yiim_2yoV6jvKtMgsHqSqGjKonx01zc4MwcWKHvx7cQ6r59WJQBUQZ3CPcR54EcdNh7n7zTlwKo-wONfDXZpXaAvRJYxLyvkpeNAd_IFJxCumIBT0KF4VhFLup0tSU-p7Igs/s937/Morning_Glory.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="750" data-original-width="937" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTwUccia3Yiim_2yoV6jvKtMgsHqSqGjKonx01zc4MwcWKHvx7cQ6r59WJQBUQZ3CPcR54EcdNh7n7zTlwKo-wONfDXZpXaAvRJYxLyvkpeNAd_IFJxCumIBT0KF4VhFLup0tSU-p7Igs/w410-h328/Morning_Glory.jpg" width="410" /></a></div><b>Morning Glory </b></i></div><div><i><b><br /></b></i></div><div style="text-align: left;"><span style="font-size: large;">To see more of my photography just visit my photography and fine art site where I also sell prints of my photography and select fine art pieces. Just click this link and that site will open in a separate browser window:</span></div><div style="text-align: left;"><span style="font-size: large;"><a href="http://martinjamison.zenfolio.com">martinjamison.zenfolio.com</a></span></div></div><p></p>Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-66345600319295380872020-08-11T09:20:00.012-07:002020-08-17T13:10:48.065-07:00My First Photography Post<p><span style="font-size: x-large;">One of the many plants I have in my yard is Milkweed. It grows wild in my garden but I don’t mind that as it has a wonderful scent and also happens to be a favorite of Monarch Butterflies. </span></p><p><span style="font-size: x-large;">The Monarch Butterfly lays her very tiny eggs on the underside of the leaves and when the caterpillar hatches out (after about 3 to 8 days) it feeds on the leaves. </span></p><p><span style="font-size: x-large;">It does not take very long for the baby caterpillar to grow to full size (about 2 weeks) after which it forms a chrysalis. Anywhere from 8 to 15 days later the Monarch Butterfly emerges from the chrysalis and continues the cycle.</span></p><p><span style="font-size: x-large;">This summer I found a Monarch Butterfly egg on a Milkweed leaf and I documented its development from egg to mature butterfly in a series of photographs I call <i><b>Monarch</b></i>:</span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAn481my8RdqRoXlEnkg0zM8Y7fJPVGiysPYWuRKVnaug79sOPRfsWzT7fnddhpUm__J3wi3v9FRbCfJebavGgusMyz6JZ3ABRifzzXndSaeVa0GnwEPfdBgLaW5xXMesS4eYbKF8INsI/s937/Monarch_Egg.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="750" height="410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAn481my8RdqRoXlEnkg0zM8Y7fJPVGiysPYWuRKVnaug79sOPRfsWzT7fnddhpUm__J3wi3v9FRbCfJebavGgusMyz6JZ3ABRifzzXndSaeVa0GnwEPfdBgLaW5xXMesS4eYbKF8INsI/w328-h410/Monarch_Egg.jpg" width="328" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">A tiny Monarch Butterfly egg.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAg2lmR3gvmSLs_fNUc_9mxQbC-npJS77S5kDkA_Jo4-0yaXCFdyCsmwuLAlYdpJOeWy932fDSDWypmYb15jkMGd4T2Q8npnO1mL3Dz82ya4Ivk9QKE1FLfBtGHHe3B_cgBCrWSILvCgM/s937/Baby_Caterpillar.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="750" height="410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAg2lmR3gvmSLs_fNUc_9mxQbC-npJS77S5kDkA_Jo4-0yaXCFdyCsmwuLAlYdpJOeWy932fDSDWypmYb15jkMGd4T2Q8npnO1mL3Dz82ya4Ivk9QKE1FLfBtGHHe3B_cgBCrWSILvCgM/w328-h410/Baby_Caterpillar.jpg" width="328" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">The baby caterpillar.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTVcpDTksMRvfUD4E5cT6jDfnh1Dd7bkLXCkebvKn_Y9PSCPQOI4b1I_YwcLM6LYl1WiDfa3waY4tcLDOTWhWwhpfG2dtvPUWQPnP_SJ6t29wQS-RdRS5TsEZC0MzcVEEJG8EuC6iW2QM/s937/Adult_Caterpillar.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="750" height="410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTVcpDTksMRvfUD4E5cT6jDfnh1Dd7bkLXCkebvKn_Y9PSCPQOI4b1I_YwcLM6LYl1WiDfa3waY4tcLDOTWhWwhpfG2dtvPUWQPnP_SJ6t29wQS-RdRS5TsEZC0MzcVEEJG8EuC6iW2QM/w328-h410/Adult_Caterpillar.jpg" width="328" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">The full-grown caterpillar.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2wX8CbGfd3GdmckdttD9i4xr0BPO3aTZ4rAmNeurmhFom5Pq9WL_i77taSaALLbY0J0bZCal1EHzTd85-WL3-N3iZ-pElRK0e7Y1msae-_MQ4OrWU4fYfSUARm74Qb1Ebcf1L2qJYkrg/s937/Crysalis.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="750" height="410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2wX8CbGfd3GdmckdttD9i4xr0BPO3aTZ4rAmNeurmhFom5Pq9WL_i77taSaALLbY0J0bZCal1EHzTd85-WL3-N3iZ-pElRK0e7Y1msae-_MQ4OrWU4fYfSUARm74Qb1Ebcf1L2qJYkrg/w328-h410/Crysalis.jpg" width="328" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">The chrysalis.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKAggUbnNEPo3T7HjcqH8nNkHEleivVmpClEzgJW3qw5MLLVSy0kdpk37b1rkU20kqJiO0_ha6b15EWli9KGXS3RWBmhch6XJwcJE7v68Ni5RBVMjso_BadBVdt-_0P6g9ZpQuxVisFiI/s937/Adult_Monarch.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="750" height="410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKAggUbnNEPo3T7HjcqH8nNkHEleivVmpClEzgJW3qw5MLLVSy0kdpk37b1rkU20kqJiO0_ha6b15EWli9KGXS3RWBmhch6XJwcJE7v68Ni5RBVMjso_BadBVdt-_0P6g9ZpQuxVisFiI/w328-h410/Adult_Monarch.jpg" width="328" /></a></div><div class="separator" style="clear: both; text-align: center;">The mature Monarch Butterfly.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">All photos are © Martin Jamison 2020</div><p><br /></p>Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-47011684681136764862020-08-05T13:05:00.007-07:002020-08-11T10:01:52.642-07:00Along the Yellow Brick Road IV<div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9fj02vXLDv3Pew1zWbt31mfcOhqqKJqc_t-aca4Ky3iuNFKpFYluuWkwOvvgvbCuLMROW4CGF4bl0KUOOLbeWnBcp7nndeidKXAA1jdf12k_PQNxVXXx4Tof071ehfbg7_Csv-Y0Uh1A/s937/Cowardly_Lion_2_DSC_0158converted_LR.jpg" imageanchor="1" style="display: block; padding: 1em 0px; text-align: center;"><img border="0" data-original-height="937" data-original-width="732" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9fj02vXLDv3Pew1zWbt31mfcOhqqKJqc_t-aca4Ky3iuNFKpFYluuWkwOvvgvbCuLMROW4CGF4bl0KUOOLbeWnBcp7nndeidKXAA1jdf12k_PQNxVXXx4Tof071ehfbg7_Csv-Y0Uh1A/w256-h328/Cowardly_Lion_2_DSC_0158converted_LR.jpg" width="256" /></a></div><div style="text-align: center;"><i>Click any image for a larger view.</i></div><div><br /></div><div><span style="font-size: x-large;">This is <b><i>The Cowardly Lion</i></b>, the final character portrait in my series of Oz paintings. </span></div><div><span style="font-size: x-large;"><br /></span></div><div><span style="font-size: x-large;">Bert Lahr gave us an indelible portrayal of the Cowardly Lion in the 1939 classic film <b><i>The Wizard of Oz</i></b>. His vocalization alone is likely imprinted in the minds of everyone who has seen the film.</span> </div><div><br /></div><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBq3wctgyRGDu5hK-X9t93JmjQZfIuzwV67uTF1BUaXzy58VWTKQAwyYAorNyOC58JU1eP2DYen3bE5j0DhM5r24Mfm9tDMdhx1v3DqTVOlxL7l7crcNSnielGHFsg1Bqaj3DtbtlOKIE/s937/Lion_Sketch.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img border="0" data-original-height="607" data-original-width="937" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBq3wctgyRGDu5hK-X9t93JmjQZfIuzwV67uTF1BUaXzy58VWTKQAwyYAorNyOC58JU1eP2DYen3bE5j0DhM5r24Mfm9tDMdhx1v3DqTVOlxL7l7crcNSnielGHFsg1Bqaj3DtbtlOKIE/w410-h266/Lion_Sketch.jpg" width="410" /></a></div><div style="text-align: center;"><i>Pencil drawing progress for the Cowardly Lion portrait.</i></div><div><br /></div><div><span style="font-size: x-large;">As with the earlier three portraits, I first did a pencil drawing of the face on an 8"x10" canvas. I did rough measurements from the reference photo using my pencil and thumb (you know, the way we do when drawing from a live figure) to make sure that I drew the facial features in proper proportion to each other and in proper position on the face. I also worked to make the three adult character’s faces roughly the same size (Dorothy’s features are smaller, she being younger). I did tilt the lion’s face a little more than it is in the reference photo and I used a second reference photo with a slightly different pose for some features and for color reference. I finished the painting with water soluble oils.</span></div><div><span style="font-size: x-large;"><br /></span></div><div><span style="font-size: x-large;">Having completed the portraits of all four characters, I went back to the first portrait in this series to make a few adjustments. I wanted to add some more detail to Dorothy’s hair, adjust the color in her skin tone, and add a blue sky to match the other three paintings.</span></div><div><br /></div><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyyAGHB9so85dgb6qZ33TUBxuML4jdBsuGTJ-2y7FCwxudOaKwuSd5wkBOdbBItJDxNM7BDZCWec4NXN-JUpeTX7RrDsaNYP8EH69EUGtoRWqUuGqJyjFsfX1Zl8v-V6nyMW1RG69D1aQ/s937/Dorothy_DSC_0002converted_LR.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img border="0" data-original-height="937" data-original-width="732" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyyAGHB9so85dgb6qZ33TUBxuML4jdBsuGTJ-2y7FCwxudOaKwuSd5wkBOdbBItJDxNM7BDZCWec4NXN-JUpeTX7RrDsaNYP8EH69EUGtoRWqUuGqJyjFsfX1Zl8v-V6nyMW1RG69D1aQ/w256-h328/Dorothy_DSC_0002converted_LR.jpg" width="256" /></a></div><div style="text-align: center;"><i>The updated painting of Dorothy.</i></div><div><br /></div><div><br /></div><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT58LXh1-2PRvVwRdVPmroVbY50WfwVAI3YNpjmDTa3BBsMm6F2dIzJrCnwhWGCxXXej1Awr2L9dSh2iLIUBqGdB9IC5Y5C_Xph-bE1xAekEZG5F6zuIC0DIgP5YiJiw2Igl8VwxPZSPQ/s937/All_Four.jpg" imageanchor="1" style="display: block; padding: 1em 0px; text-align: center;"><img border="0" data-original-height="297" data-original-width="937" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT58LXh1-2PRvVwRdVPmroVbY50WfwVAI3YNpjmDTa3BBsMm6F2dIzJrCnwhWGCxXXej1Awr2L9dSh2iLIUBqGdB9IC5Y5C_Xph-bE1xAekEZG5F6zuIC0DIgP5YiJiw2Igl8VwxPZSPQ/w410-h130/All_Four.jpg" width="410" /></a></div><div style="text-align: center;">All four competed portraits.</div><div><br /></div><div><span style="font-size: x-large;">This was a fun series to paint. Each of the 4 characters brings a smile to my face. I caught myself actually chuckling at times as I was painting them. I hope they help to brighten your day a little as well.</span></div>Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-24023568664068629892020-07-29T14:29:00.004-07:002020-08-11T10:02:11.894-07:00Along the Yellow Brick Road III<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgICP_V3GJCATGSi0ds7OnejuuPIX5hPn7cTyT7T4ElajghkRHj7bY5cPbsxK1ZIGNO0kwkwcmTJoU8BMtMwrcofRryqhgOwIL3anoUkOYaJLMHtwXgB_U6ILNFTsMdUG_2q1diKrqbnvw/s937/Tin_Man_DSC_0001converted_LR.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="724" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgICP_V3GJCATGSi0ds7OnejuuPIX5hPn7cTyT7T4ElajghkRHj7bY5cPbsxK1ZIGNO0kwkwcmTJoU8BMtMwrcofRryqhgOwIL3anoUkOYaJLMHtwXgB_U6ILNFTsMdUG_2q1diKrqbnvw/s320/Tin_Man_DSC_0001converted_LR.jpg" /></a></div><div style="text-align: center;">Click the image for a larger view.</div><div><br /></div><font size="5">Here is my third character portrait from the 1939 classic film <b>The Wizard of Oz</b>.</font><div><font size="5"><br /></font></div><div><font size="5">Jack Haley did such a wonderful job with the role of the Tin Woodman (or Tin Man as I like to call him). Haley, like Ray Bolger who played Scarecrow, started out on the vaudville circuit. He moved into comedy shorts and then to musical feature films. </font><span style="font-size: x-large;">Haley took over the role of the Tin Man from Buddy Ebsen, who had to back out of the part due to his allergic reaction to the silver makeup.</span><span style="font-size: x-large;"> </span></div><div><font size="5"><br /></font></div><div><font size="5">I was anticipating my own difficulties with Tin Man’s silver color and metallic texture but I actually had quite a lot of fun painting this character. </font><span style="font-size: x-large;">As with the portraits of </span><font size="5"><a href="http://martinjamison.blogspot.com/2020/07/along-yellow-brick-road.html" target="_blank">Dorothy</a> </font><span style="font-size: x-large;">and </span><font size="5"><a href="http://martinjamison.blogspot.com/2020/07/along-yellow-brick-road-ii.html" target="_blank">Scarecrow</a>,</font><span style="font-size: x-large;"> I painted Tin Man on an 8"x10" canvas using water soluble oil paints. </span></div><div><span style="font-size: x-large;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj484It3IwaZRoCSSPHKQfqM8ZrFfXgTGYmnPIPRlIjKjaKc4Fl4KFLCHycKNx7xhIetiPggcXCkj6k3-c1n26wB-bu1xzgtaFXAAUhYIl2tUKpnQZMWqPmN6WP2YBIYj_rnD0Nr4j1O2g/s904/Tin_Man_Sketch.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="904" data-original-width="683" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj484It3IwaZRoCSSPHKQfqM8ZrFfXgTGYmnPIPRlIjKjaKc4Fl4KFLCHycKNx7xhIetiPggcXCkj6k3-c1n26wB-bu1xzgtaFXAAUhYIl2tUKpnQZMWqPmN6WP2YBIYj_rnD0Nr4j1O2g/s320/Tin_Man_Sketch.jpg" /></a></div><div style="text-align: center;">My sketch of Tin Man drawn directly </div><div style="text-align: center;">to canvas just prior to painting.</div></div><div style="text-align: center;"><br /></div><div><font size="5">With regard to the paints, I did find a drawback to the water-soluble oils while working on this portrait. As soon as I had finished the painting, I wanted to photograph it. I took it outside to a spot where I like the natural lighting, set up all my photographic equipment and the portrait and began to take a couple of photos. Suddenly, it started raining...hard. The character Tin Man doesn’t do so well in the rain and neither do wet water-soluble oils; the paints started running and separating. The painting was literally ruined. I kept my cool, carefully soaked up the water and melting paint with a paper towel and painted it again using what was left of the original as the starting point. In a few hours the painting was restored. </font><span style="font-size: x-large;">That was a hard lesson learned. It should be noted that these paints were still wet when the painting was exposed to the rain. If I had given the paint a chance to dry sufficiently (even by a few days) the rain would not have been an issue. Water-soluble paints become permanent when dry just like regular oil paints.</span></div><div><font size="5"><br /></font></div><div><font size="5">I’m sure you don’t need a clue to guess the character I plan to paint as the last subject of this series but let’s just say he can probably cough up quite a furball. </font></div><div><div><br /></div><div><br /></div></div>Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-86474399741673171932020-07-18T10:55:00.001-07:002020-08-11T10:02:27.060-07:00Along the Yellow Brick Road II<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBmVi6H3JAccsXnycqnPhBrWgpgMpjLVO1kdxoWj6FiV_ipYJ2wovxKm4ppXffCDqyPPxwGuKo64Us3TUUT50XMvpq5M32YrWxkWEAy7vMrDOnKVTlPQKZEi-RbKvAEu5XtoRzAdQLmqo/s1600/Scarecrow_DSC_0003converted_LR.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="752" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBmVi6H3JAccsXnycqnPhBrWgpgMpjLVO1kdxoWj6FiV_ipYJ2wovxKm4ppXffCDqyPPxwGuKo64Us3TUUT50XMvpq5M32YrWxkWEAy7vMrDOnKVTlPQKZEi-RbKvAEu5XtoRzAdQLmqo/s320/Scarecrow_DSC_0003converted_LR.jpg" width="256" /></a></div>
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<i>Click the image for a larger view.</i></div>
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<span style="font-size: large;">Here is my second character portrait from the 1939 classic film <b><i>The Wizard of Oz</i></b>. </span><br />
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<span style="font-size: large;">Ray Bolger played the part of Scarecrow so exceptionally. His movements made you believe he was made of nothing more than clothes stuffed with straw. His facial expressions are priceless. This expression is one of my favorites; he looks so bright eyed, full of optimism and excitement and ready for adventure. </span><span style="font-size: large;">Scarecrow is probably my favorite of Dorothy’s three companions.</span><br />
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<span style="font-size: large;">Like my Dorothy portrait, I drew Scarecrow with pencil – freehand – directly onto the 8"x10" canvas. I then finished the painting in water soluble oils. One nice thing about painting Scarecrow on canvas is that I could give his face that canvas-like texture just by using a dry-brush technique in select areas.</span><br />
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<span style="font-size: large;">The next character I’d like to paint has a big heart.</span>Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-50569058036449443612020-07-15T13:39:00.001-07:002020-08-11T10:02:43.632-07:00Along the Yellow Brick Road<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzQ5O9GGFOeVzVUsqEfN6RZ6A47s02c8cIL0vcbelZCDnEpd_77k7IjfSC-Y6BFlIKNKT_c4jL80t4SALpnZtxMy8Xy4Q4VTbmN3jiShQqSqr8gJeEFM40VlWo6WdsAGIAR2ifWPadhu4/s1600/Dorothy_Cropped_LR.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="737" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzQ5O9GGFOeVzVUsqEfN6RZ6A47s02c8cIL0vcbelZCDnEpd_77k7IjfSC-Y6BFlIKNKT_c4jL80t4SALpnZtxMy8Xy4Q4VTbmN3jiShQqSqr8gJeEFM40VlWo6WdsAGIAR2ifWPadhu4/s320/Dorothy_Cropped_LR.jpg" width="251" /></a></div>
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<span style="font-size: large;">I’ve begun a series of paintings featuring the lead characters from the 1939 movie <b><i>The Wizard of Oz</i></b>. The first character up is Dorothy, played by actress Judy Garland. </span><br />
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<span style="font-size: large;">I drew a pencil sketch of Dorothy directly onto the 8"x10" canvas. I finished the painting using water soluble oils. As I began painting over my line drawing, I noticed some very subtle adjustments that I needed to make. It’s surprising how the slightest detail can so dramatically alter a face (especially the face of a young woman) and can mean the difference between capturing a likeness or missing the mark. </span><br />
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<span style="font-size: large;">This is a personal project which grew out of my purchase of four, 8"x10" canvases from Hobby Lobby. They were on sale and (though I typically like to work at larger sizes) I bought them because I’m a sucker for sales. </span><br />
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<span style="font-size: large;">Then I thought, “OK now what in the world am I going to do with these?” A series seemed like a nice idea and as I considered a variety of subjects, the Wizard of Oz seemed like the most fun. </span><br />
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<span style="font-size: large;">The 1939 production is such a wonderful film with the lead characters brought to life so masterfully by such talented actors as Garland, Ray Bolger, Jack Haley and Bert Lahr — not to mention all of the other fine actors and actresses who helped make this a family favorite that has stood the test of time. I do not believe even modern film producers could have made this movie any better.</span><br />
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<span style="font-size: large;">I plan, God willing, to paint all four of the lead characters. I am currently working on painting number two. </span><br />
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<span style="font-size: large;">“Which character,” you ask? That’s going to be my surprise. But here’s a hint — he’s a fun guy to have hanging around.</span><br />
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<br />Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-30982835045242084302020-06-16T12:40:00.001-07:002020-06-18T09:33:07.003-07:00ESOP the Ant<span style="font-size: large;">Not long ago my current employer asked me to create a character to represent their ESOP (Employee Stock Ownership Plan). Playing off of the acronym ESOP, I put together several fun character sketches based on Aesop’s Fables. Of those, the character which I was asked to develop further was Esop the Ant.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm6uz-1mNGIeCrQmCzUxl7GkWOCft1CoT28sqczfQZjVkjzNf3qzrIl_K2j7GfHXRvgx3RWmtYwYlZP-J-KBKWAsd05nLk_p64-hnYm3j69Pv-Eg8oIwTK-vjOS_GjPRkWfQ99vx8slxU/s1600/ESOP+Sketch.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1236" data-original-width="937" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm6uz-1mNGIeCrQmCzUxl7GkWOCft1CoT28sqczfQZjVkjzNf3qzrIl_K2j7GfHXRvgx3RWmtYwYlZP-J-KBKWAsd05nLk_p64-hnYm3j69Pv-Eg8oIwTK-vjOS_GjPRkWfQ99vx8slxU/s320/ESOP+Sketch.jpg" width="242" /></a></div>
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Here is my original marker sketch of Esop.<br />
<i>Click any image for a larger view.</i></div>
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<span style="font-size: large;">I work in a very demanding environment. It is not uncommon for me to be working simultaneously on several complex and time-consuming projects all with tight deadlines, only to have someone come up to me and say, “We need such-and-such and we need it in an hour.” I know that I will certainly be asked to show Esop in different poses and from different angles and (9 times out of 10) my turnaround time will need to be immediate. In those situations, the well constructed vector file is my friend. Vector files are flexible, allow for easier revisions than other formats and are scalable to any size. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl21N-iMvNMyqvYkrWcPM_YWl5fwed2cnnCURFM4iHqPuB2XMkPk0mvZdpjwFYQDgTQveoCmLFKDDQMMRjpguQ8pFWoxyMQgKagDVhN57ZyW-WJ4ifFgK6pruUS_DPvW1N3xs_kX2q2zI/s1600/cooties_game.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="428" data-original-width="570" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl21N-iMvNMyqvYkrWcPM_YWl5fwed2cnnCURFM4iHqPuB2XMkPk0mvZdpjwFYQDgTQveoCmLFKDDQMMRjpguQ8pFWoxyMQgKagDVhN57ZyW-WJ4ifFgK6pruUS_DPvW1N3xs_kX2q2zI/s320/cooties_game.jpg" width="320" /></a></div>
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<span style="font-size: large;">If you have ever played the game Cooties, by Hasbro, then you can understand the method by which I wanted to build Esop. I created multiple versions of his head, showing it from different angles and with different facial expressions. I did the same for his body and limbs. <i><span style="color: #999999;">Again, click any image below to see a larger version.</span></i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipvalVCMd8Q_Geim-VvrKiZ3Wy4s4LgBh6MQ45GxfpPMtq6b3EWaFc3fgMmziyzR9Yq3W_RfxTD3Mvi7Lmjeq82uZi0nd7qnHzaPaQoie-zJT_bVE0jmm63l9DhFNQ82p-OLUVhcp4E7s/s1600/ESOP+Face+Front.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="551" data-original-width="937" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipvalVCMd8Q_Geim-VvrKiZ3Wy4s4LgBh6MQ45GxfpPMtq6b3EWaFc3fgMmziyzR9Yq3W_RfxTD3Mvi7Lmjeq82uZi0nd7qnHzaPaQoie-zJT_bVE0jmm63l9DhFNQ82p-OLUVhcp4E7s/s320/ESOP+Face+Front.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE36Gpn1g65YwRkXdSJyLUTu6Z3N_wBLLjcde4kvy2O8BUnzvT_6dQhQlTP9FvAMVb6JNoaFWAjqs-Epj5L5djRXndtTDioq2DGHf9XJlJRAGTtPYyU69k3kRap44m1UgiawgYfgA2pjs/s1600/ESOP+Face+Angled.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="551" data-original-width="937" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE36Gpn1g65YwRkXdSJyLUTu6Z3N_wBLLjcde4kvy2O8BUnzvT_6dQhQlTP9FvAMVb6JNoaFWAjqs-Epj5L5djRXndtTDioq2DGHf9XJlJRAGTtPYyU69k3kRap44m1UgiawgYfgA2pjs/s320/ESOP+Face+Angled.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYIMAyhdDy3hV4Dwv2qcyOv81jOlm11I5OleJ5Tg6b4WXYRJVuFZgi7dz7_qPtjWQnAkXJN_FgOTJJ2qDhA3QazVp_FpmHVEoajcn5ThRPYgxdyQSrZVGCyIH4CG6G9DriAcGrPeQZCYA/s1600/ESOP+Face+Side.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="551" data-original-width="937" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYIMAyhdDy3hV4Dwv2qcyOv81jOlm11I5OleJ5Tg6b4WXYRJVuFZgi7dz7_qPtjWQnAkXJN_FgOTJJ2qDhA3QazVp_FpmHVEoajcn5ThRPYgxdyQSrZVGCyIH4CG6G9DriAcGrPeQZCYA/s320/ESOP+Face+Side.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisPJPzBqYOE33Qjal1v2Z-rmIHN76xlJR-f8jXK5efDgrLuSAb4noXJDYSbTqstvfpK9j62SSzmoJ_-UBkOO2ABtkloQw7n7-TYcbmNon9HIeIreWoPxzj_zPfZKfmUSZRZQqepzQwHN8/s1600/ESOP+Body.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="503" data-original-width="937" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisPJPzBqYOE33Qjal1v2Z-rmIHN76xlJR-f8jXK5efDgrLuSAb4noXJDYSbTqstvfpK9j62SSzmoJ_-UBkOO2ABtkloQw7n7-TYcbmNon9HIeIreWoPxzj_zPfZKfmUSZRZQqepzQwHN8/s320/ESOP+Body.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Q4L1cWc4dqkxoo2J-2tshyphenhyphenqMUUw3sRhDnirSfLcuYkmyykESWZwzMY1cQPAa4N3f5A0cYWIS3zzZ8edO12sjhkdPiMFuYjXCXN5hMVeS6z7t296vAAeRmV6-t0n8pYM-pJvxFDCo6ZM/s1600/ESOP+Limbs+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="750" data-original-width="937" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Q4L1cWc4dqkxoo2J-2tshyphenhyphenqMUUw3sRhDnirSfLcuYkmyykESWZwzMY1cQPAa4N3f5A0cYWIS3zzZ8edO12sjhkdPiMFuYjXCXN5hMVeS6z7t296vAAeRmV6-t0n8pYM-pJvxFDCo6ZM/s320/ESOP+Limbs+2.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR1-hEU8CRRuMST5zN9LrtV07nIf2HJltbOOZbo1jRiSMGwm-VDtBiPQNzyMpsisPjN8bkVove4_XfCWlpBpHNZR2-GR-yh-OmWAC2bSsjwIs6qddebdLCsu4mxsoM-wBcTFKGTXip-xs/s1600/ESOP+Colors.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="623" data-original-width="1415" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR1-hEU8CRRuMST5zN9LrtV07nIf2HJltbOOZbo1jRiSMGwm-VDtBiPQNzyMpsisPjN8bkVove4_XfCWlpBpHNZR2-GR-yh-OmWAC2bSsjwIs6qddebdLCsu4mxsoM-wBcTFKGTXip-xs/s320/ESOP+Colors.jpg" width="320" /></a></div>
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Early on I provided several color variations </div>
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of Esop. Dark blue was the chosen color.<br />
<i><br /></i></div>
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<span style="font-size: large;">With a complete set of Esop parts, I – or any of my colleagues, regardless of their illustration abilities – can quickly and easily assemble Esop into any number of poses, shown from several angles, with different facial expressions. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDeFeGAxfvsv9hBwaeRRMrIAAkKIOJ0QZIHPER0SR65bungY2nsNusmpRITgI8vrTsQ76-BJUKmJQ9-P0D7lRkE3FxBWkDXBiQ1LoHKmYMWd5QknBQcpfSTtjKZRJbHuuOxisbkUpf3OE/s1600/ESOP+Final.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="903" data-original-width="1600" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDeFeGAxfvsv9hBwaeRRMrIAAkKIOJ0QZIHPER0SR65bungY2nsNusmpRITgI8vrTsQ76-BJUKmJQ9-P0D7lRkE3FxBWkDXBiQ1LoHKmYMWd5QknBQcpfSTtjKZRJbHuuOxisbkUpf3OE/s320/ESOP+Final.jpg" width="320" /></a></div>
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<span style="font-size: large;">Granted, since we use Esop in communications relating to our employee stock ownership plan, we hope to never have to show <b><i>Incredulous Esop</i></b>, or <b><i>Worried Esop</i></b> and certainly not <i style="font-weight: bold;">Angry Esop </i>(I didn’t even bother to make <b><i>Sad Esop</i></b>). Still, it is nice to have those options available and to be able to show Esop with a wide range of emotions.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0KcYQ4BnjsYo4wPDd3oYC11XPtg2hNCB8_CVpxUCT20ewxBTcT_0WM76vQLzbqn2cm3ip1UaKbFHpInJ9CHZ2NH6VCk9HlfxIw_BfQxk6aKDwC5YB0-n-n44lxGaWQhnd2PbmIoySvP4/s1600/Thumbs+Up.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="766" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0KcYQ4BnjsYo4wPDd3oYC11XPtg2hNCB8_CVpxUCT20ewxBTcT_0WM76vQLzbqn2cm3ip1UaKbFHpInJ9CHZ2NH6VCk9HlfxIw_BfQxk6aKDwC5YB0-n-n44lxGaWQhnd2PbmIoySvP4/s320/Thumbs+Up.jpg" width="261" /></a></div>
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<span style="font-size: large;"><b><br /></b></span>
<span style="font-size: large;"><b>May Esop’s face always have a smile!</b></span><br />
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Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-53172198581070693612020-05-22T09:17:00.007-07:002020-10-20T08:43:07.454-07:00A Man Called Marlowe<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4lbzfTYFo7i0De6jazreOTsMzVGd5EgFfiIQgEOYkUWw5UIbbuhJ4nOgS8Ymmf-8-ShyI72EDkSX1WeN9R1G2O2_OC9q2LGMSIDIQPuLzEpYFwFtTqEqnRVf7r5o2NQmfHNqpcWe1U0/s1600/Marlowe_DSC_0032converted_lr.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="721" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4lbzfTYFo7i0De6jazreOTsMzVGd5EgFfiIQgEOYkUWw5UIbbuhJ4nOgS8Ymmf-8-ShyI72EDkSX1WeN9R1G2O2_OC9q2LGMSIDIQPuLzEpYFwFtTqEqnRVf7r5o2NQmfHNqpcWe1U0/s320/Marlowe_DSC_0032converted_lr.jpg" width="246" /></a></div>
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<span><i>Click on any image to see a larger view.</i></span></div>
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<span style="font-size: large;">My latest personal project is this painting of </span><span style="font-size: large;">Raymond Chandler’s famous detective, </span><span style="font-size: large;">Philip Marlowe. </span><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">I enjoy Chandler’s writing and I have for some time wanted to illustrate a scene from one of his stories or a representation of Marlowe the character. The current pandemic and resulting quarantine has provided me with the time to do it. I painted this with water soluble oils on a gessoed masonite panel.</span><br />
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<span style="font-size: large;"><b>Some Background</b></span><br />
<span style="font-size: large;"><b><br /></b></span>
<span style="font-size: large;">Raymond Chandler had been the Vice President of the Dabney Oil Syndicate. The Great Depression, along with his fondness for alcohol and his female employees, changed all of that. By 1932 he was unemployed. </span><span style="font-size: large;">That’s when Chandler decided to take up writing.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Chandler started writing short stories for what were commonly called “pulp magazines.” His first printed story was </span><b><i><span style="font-size: large;">Blackmailers Don’t Shoot</span></i></b><span style="font-size: large;">, written in 1933 for the magazine </span><span style="font-size: large;"><b><i>Black Mask</i></b>.</span><span style="font-size: large;"> Chandler’s stories were hard-boiled mysteries featuring an assortment of detectives and other tough-guy protagonists fighting the good fight against killers, drug dealers, gamblers the mob and more. In 1939, at the age of 51, he wrote his first novel, </span><b><i><span style="font-size: large;">The Big Sleep</span></i></b><span style="font-size: large;">, in which he introduced his straight-talking, quick-witted, private investigator Philip Marlowe.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2e2sz-JA5LWx1TvG1FVPfkB2PMVa5H9xCn5_PcDca6B8zNiqn0Bap5dPJZaHAhgONfshyhEf2sBMuSHBmJ0Pj4v8MNT6u-HL-qsAQQf1dzASWAEq4W_E9G5mHKJni_MBRVeKSJdDE-KE/s1600/Marlowe_Sketch_lr.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="693" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2e2sz-JA5LWx1TvG1FVPfkB2PMVa5H9xCn5_PcDca6B8zNiqn0Bap5dPJZaHAhgONfshyhEf2sBMuSHBmJ0Pj4v8MNT6u-HL-qsAQQf1dzASWAEq4W_E9G5mHKJni_MBRVeKSJdDE-KE/s320/Marlowe_Sketch_lr.jpg" width="236" /></a></div>
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<span><i>My finished sketch for the painting</i></span></div>
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<span style="font-size: large;">In retrospect, one can see Marlowe developing throughout Chandler’s earlier stories. There are little bits and pieces of him in the detectives Dalmas (<b><i>Red Wind</i></b>), Delaguerra (<b><i>Spanish Blood</i></b>), Carmady (<b><i>Gold Fish</i></b>) and Grayce (<b><i>The King in Yellow</i></b>). </span><br />
<span style="font-size: large;"><br /></span><span style="font-size: large;">Marlowe, however, is Chandler’s masterpiece. He is a man of modest means and high ethical standards. He takes his job and the privacy of his clients very seriously, albeit with a wry sense of humor. He is tenacious when pursuing a case and has been known to refuse payment when he fails to meet his client’s objectives or his own high standards. Smart and with a strong sense of character, he still manages to occasionally misjudge people and situations and pays a heavy price for doing so. He likes women but has firm boundaries. He drinks but not to the point of being an alcoholic. He smokes cigarettes as was common at the time. He speaks the language that the common man of his time spoke, our modern sensitivities not withstanding. </span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">In <b><i>The Big Sleep</i></b>, Chandler subtly uses the imagery of the medieval Knight as a hint to Marlowe’s character. We c</span><span style="font-size: large;">an also sleuth through Chandler’s other novels to learn much about Marlowe’s character, even watching it weather under the strain of his job, his friendships and his more intimate relationships. </span><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">Chandler’s own problem with alcohol even takes a toll on Marlowe. In <b><i>The Long Goodbye</i></b>, Chandler appears to have written himself into two characters in the story, both of whom are alcoholics befriended by Marlowe. It is revealing to see Marlowe pull no punches as he confronts these men, and by proxy Chandler himself, berating them for their self-absorption and destructive lifestyles.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTbynqo3Hu6pmNv6YHnBv9MMGh83q2ZOoaJkghDtqCRY_Cq9bMpnSh1aqcartExZDans4o6y7ASHEJtfUPr8c2YS47fbUUC3JIq7ZSv1EvbFv34-lMhjOfigUJ8m8kr_GyU4l8ygDjGlk/s1600/Marlowe_Face_lr.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="675" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTbynqo3Hu6pmNv6YHnBv9MMGh83q2ZOoaJkghDtqCRY_Cq9bMpnSh1aqcartExZDans4o6y7ASHEJtfUPr8c2YS47fbUUC3JIq7ZSv1EvbFv34-lMhjOfigUJ8m8kr_GyU4l8ygDjGlk/s320/Marlowe_Face_lr.jpg" width="230" /></a></div>
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<span><i>Marlowe is a reflective individual and I think </i></span><br />
<i><span>this quality comes through in my painting</span><span>.</span></i></div>
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<i><br /></i></div>
<span style="font-size: large;">When it comes to Marlowe's physical appearance and his personal history, Chandler (who is known for his very descriptive writing) brilliantly leaves us with a lot of mysterious blanks to fill in on our own. We know Marlowe was born and raised in Santa Rosa California but by the time we meet him he has no family. With regard to his age, in <i><b>the Big Sleep</b></i> he is in his early 30s but in the other novels he is in his early 40s. We know he used to be a detective for the District Attorney of Los Angeles but he was fired for “talking back.” He has brown hair and brown eyes, is about 6 feet tall, 190 pounds. That’s pretty much all we know about him. So when I decided try to illustrate Marlowe, I turned to what is probably the most descriptive, Marlowe-focused paragraph in all of Chandler’s novels – the paragraph that gives us our very first glimpse of the man – the very first paragraph of <b><i>The Big Sleep</i></b>.</span><br />
<span style="font-size: large;"><br /></span>
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<blockquote class="tr_bq">
<span style="color: #999999; font-size: large;">It was about eleven o'clock in the morning, mid October, with the sun not shining and a look of hard wet rain in the clearness of the foothills. I was wearing my powder-blue suit, with dark blue shirt, tie and display handkerchief, black brogues, black wool socks with dark blue clocks on them. I was neat, clean, shaved and sober, and I didn't care who knew it. I was everything the well-dressed private detective ought to be. I was calling on four million dollars.</span></blockquote>
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<span style="font-size: large;">Here we see Marlowe dressing his best for a very important interview and a chance to land a wealthy client. He’s feeling confident. It looks like a pretty straight forward job. A millionaire’s daughter is being blackmailed and Marlowe needs to lean into the blackmailer and flex enough muscle to make him stop. Soon however, Marlowe will realize this case is anything but simple, as he finds himself knee-deep in more danger, filth and evil than he could have imagined. There are monsters in this story. They don’t spit fire but their guns do. The knight setting out to rescue the wealthy man’s daughter is about to have his armor seriously tested. By the end of this story, he is going to need more than a can of Brasso to restore whatever shine it once had. In <i><b>The Big Sleep</b></i> as well as the other novels, Marlowe’s armor will receive many dents and scratches – mostly around the helmet and over the heart.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuRL5c6h9IqyT1A2QMcnBRl-jma4uKGH_-I0Ml_wIy9FtVLJd6BMWnUdEPXXw5Wa3ybCLEs1K9e1WyUVlhY29vR3mZ8DWVJwV0JS3rPD1f6EmHHnHEEdPDUzKZ7CMyxcv0WZ-QlPnENNs/s1600/Packard_lr.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="746" data-original-width="855" height="279" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuRL5c6h9IqyT1A2QMcnBRl-jma4uKGH_-I0Ml_wIy9FtVLJd6BMWnUdEPXXw5Wa3ybCLEs1K9e1WyUVlhY29vR3mZ8DWVJwV0JS3rPD1f6EmHHnHEEdPDUzKZ7CMyxcv0WZ-QlPnENNs/s320/Packard_lr.jpg" width="320" /></a></div>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">To represent the mystery and danger Marlowe faces in this case, I painted the background as a fog split by a blood red swath. Within the red space I added a couple of details suggestive of the time period (represented by the 1939 Packard) and the location of Los Angeles, California (represented by the palm trees).</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0cGYM9b8IHGjp_bOztj-2E84y4I6xlZKyN-goPcQ2vR4DUVXLRsM0jx-QTVwAhkmuzzYV58gyWmgEOtgIzev0EMX9UXi6XBl5cqSMOlw_Z2VqqIZ2tmQ5qrjiCERARrSdt88zjSIBuV4/s1600/Palm_Trees_lr.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="477" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0cGYM9b8IHGjp_bOztj-2E84y4I6xlZKyN-goPcQ2vR4DUVXLRsM0jx-QTVwAhkmuzzYV58gyWmgEOtgIzev0EMX9UXi6XBl5cqSMOlw_Z2VqqIZ2tmQ5qrjiCERARrSdt88zjSIBuV4/s320/Palm_Trees_lr.jpg" width="162" /></a></div>
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<span style="font-size: large;">Also suggestive of the impending danger is the wind rustling Marlowe’s tie and suit jacket, revealing a glimpse of his holstered Luger automatic.</span></div><div><span style="font-size: large;"> </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhofbHLqRyFzl9QeAg2rFyG6VMHFPulL1ttOEeZmBxUIFhgXZPk0dqOi0VoKcOa7ODXCy-wKEDVa7t-4_PynQzf9NA627cwu8wErMsHApGe_2Y_atwcwwBBNFXSgA_qwjD2I9jWWaa48G8/s1600/Marlowes_Luger_lr.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="740" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhofbHLqRyFzl9QeAg2rFyG6VMHFPulL1ttOEeZmBxUIFhgXZPk0dqOi0VoKcOa7ODXCy-wKEDVa7t-4_PynQzf9NA627cwu8wErMsHApGe_2Y_atwcwwBBNFXSgA_qwjD2I9jWWaa48G8/s320/Marlowes_Luger_lr.jpg" width="252" /></a></div>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">I could not resist placing this illustration into a mock book cover. I set the type to resemble the pulp magazine mastheads and the book covers of the 1930s and 40s.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYaN6dFmf1eriBOBVrJXcef7hmms9kHCbfbjJpYSZ5pL_P38Gy6ddE-Vc_SPtlzJ-v9-tBY03K3zsr6gLhNeIFLOAjwfkQzRUQlaeTVw8ijDC1DtDJx01X3mt594pccaa7rDIQW_PoKpU/s1600/The_Big_Sleep_Final_lr.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="637" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYaN6dFmf1eriBOBVrJXcef7hmms9kHCbfbjJpYSZ5pL_P38Gy6ddE-Vc_SPtlzJ-v9-tBY03K3zsr6gLhNeIFLOAjwfkQzRUQlaeTVw8ijDC1DtDJx01X3mt594pccaa7rDIQW_PoKpU/s320/The_Big_Sleep_Final_lr.jpg" width="217" /></a></div>
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<span style="font-size: large;">In his essay, The <b><i>Simple Art of Murder</i></b>, Chandler uses words to paint us a portrait of Philip Marlowe that is better than any illustrator could ever make with paint and brush:</span><br />
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<span style="color: #999999; font-size: large;">“In everything that can be called art there is a quality of redemption. It may be pure tragedy, if it is high tragedy, and it may be pity and irony, and it may be the raucous laughter of the strong man. But down these mean streets a man must go who is not himself mean, who is neither tarnished nor afraid. The detective in this kind of story must be such a man. He is the hero, he is everything. He must be a complete man and a common man and yet an unusual man. He must be, to use a rather weathered phrase, a man of honor, by instinct, by inevitability, without thought of it, and certainly without saying it. He must be the best man in his world and a good enough man for any world. I do not care much about his private life; he is neither a eunuch nor a satyr; I think he might seduce a duchess and I am quite sure he would not spoil a virgin; if he is a man of honor in one thing, he is that in all things. He is a relatively poor man, or he would not be a detective at all. He is a common man or he could not go among common people. He has a sense of character, or he would not know his job. He will take no man’s money dishonestly and no man’s insolence without a due and dispassionate revenge. He is a lonely man and his pride is that you will treat him as a proud man or be very sorry you ever saw him. He talks as the man of his age talks, that is, with rude wit, a lively sense of the grotesque, a disgust for sham, and a contempt for pettiness. The story is his adventure in search of a hidden truth, and it would be no adventure if it did not happen to a man fit for adventure. He has a range of awareness that startles you, but it belongs to him by right, because it belongs to the world he lives in.<br /> </span><span style="color: #999999; font-size: large;"><br /></span><span style="color: #999999; font-size: large;">If there were enough like him, I think the world would be a very safe place to live in, and yet not too dull to be worth living in.”</span></blockquote><p><span style="font-size: large;">This description of Chandler’s detective hero fits Marlowe perfectly, at least in his earlier novels. In my opinion, Chandler strays from this ideal in his later novels, enough so as to damage Marlowe’s character. Maybe this was due to Chandler’s drinking or to other problems in his personal life. For this reason, I see the first five novels as Chandler’s best, with <b><i>The Big Sleep</i></b> as his magnum opus. </span></p>
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<i><span style="font-size: x-small;">All I</span></i><i><span style="font-size: x-small;">llustrations © 2020, by Martin Jamison </span></i><br />
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</div></div>Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-70037967435901941012020-03-31T06:30:00.001-07:002020-05-08T14:21:34.885-07:00Moonlight<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPDt34HigYyC0RqhTawaP5DoQbBYlIQHxW4o4voiidxSlWaTw8WYbnw7C5igzviL-tIS8eT6y8Ju4C8dcYEBMZy3aJuGQWKOIh913gmDrK2IN48-Si3Dv6pAF0B73dX8504J_mYgqNM6w/s1600/West_Train_lr.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="770" data-original-width="937" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPDt34HigYyC0RqhTawaP5DoQbBYlIQHxW4o4voiidxSlWaTw8WYbnw7C5igzviL-tIS8eT6y8Ju4C8dcYEBMZy3aJuGQWKOIh913gmDrK2IN48-Si3Dv6pAF0B73dX8504J_mYgqNM6w/s320/West_Train_lr.jpg" width="320" /></a></div>
<i>Click any image for a larger view</i></div>
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<span style="font-size: large;">I’ve just finished my latest painting and this is another nocturne. There is something about nocturnes, the inherent mystery, the moodiness, the almost otherworldly eeriness of a scene illuminated by moonlight. Trying to capture this in a painting is challenging.</span><br />
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<span style="font-size: large;">I used water soluble oils on canvas. I took my direction for this painting from the works of the famous painter of the American West (and master of the nocturne) Mr. Frank Tenney Johnson, as seen below: </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiakl3odtWA73vtabnpJKzgQ9gAaKZGfPSosmF36IwoHVOR69f3Qp9yMGpeMhenJcnL-NPfcKXhX_KKsH9GlrV2m5cXwu_1shrL6z_bFYwwwiaBiwaF3RpCjjXkEM3GWWMwg7d5bBFxT_w/s1600/frank_tenney_johnson1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="527" data-original-width="691" height="244" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiakl3odtWA73vtabnpJKzgQ9gAaKZGfPSosmF36IwoHVOR69f3Qp9yMGpeMhenJcnL-NPfcKXhX_KKsH9GlrV2m5cXwu_1shrL6z_bFYwwwiaBiwaF3RpCjjXkEM3GWWMwg7d5bBFxT_w/s320/frank_tenney_johnson1.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPvnRuDNaNtwJyyIXfyrRVkgePCznfJPzK68oUzjCet0IQ7UbHwQ5y3dbg08PmmICUH3wQrxyLrnBUh2f7uYMjzP9fVDLfxTtKLd_qCkODADek5fg2Gl29vhhrYNhPTMTEgAkR9Q48hMM/s1600/frank_tenney_johnson_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="527" data-original-width="406" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPvnRuDNaNtwJyyIXfyrRVkgePCznfJPzK68oUzjCet0IQ7UbHwQ5y3dbg08PmmICUH3wQrxyLrnBUh2f7uYMjzP9fVDLfxTtKLd_qCkODADek5fg2Gl29vhhrYNhPTMTEgAkR9Q48hMM/s320/frank_tenney_johnson_2.jpg" width="246" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkpCKpvjnpuwLAyAELYop8Dic5KYT0zEFL8EkxB2VvZfxNNEVYC3L3d9Yo6ZLfPbIdJvC3LZzzxVFHzTafTm78ePQJlDRbBtH4T2xpLZh8hWOi7-m7emN7p4MdB0xIX1oqSov6oViIl0c/s1600/frank_tenney_johnson_3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="527" data-original-width="419" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkpCKpvjnpuwLAyAELYop8Dic5KYT0zEFL8EkxB2VvZfxNNEVYC3L3d9Yo6ZLfPbIdJvC3LZzzxVFHzTafTm78ePQJlDRbBtH4T2xpLZh8hWOi7-m7emN7p4MdB0xIX1oqSov6oViIl0c/s320/frank_tenney_johnson_3.jpg" width="254" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1FlydkEBx0hYFTjSdgci2NB57Z1jTj57hub5TmuBkuFKNhkY23j9FfzKIaobZpy2pBFvjN4n2ActfU6v6RbnLO8l1z-YBpI9g0ILzcfCrhL7TbdCjfCb9BvkadledCurG-9GlLoE75wo/s1600/frank_tenney_johnson_4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="527" data-original-width="381" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1FlydkEBx0hYFTjSdgci2NB57Z1jTj57hub5TmuBkuFKNhkY23j9FfzKIaobZpy2pBFvjN4n2ActfU6v6RbnLO8l1z-YBpI9g0ILzcfCrhL7TbdCjfCb9BvkadledCurG-9GlLoE75wo/s320/frank_tenney_johnson_4.jpg" width="231" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeIrT_u56CWdhX28K1j6PPJ8YoeH49FTSffidkRdw2FYa_B8WtLYZCIvLvX6V_9G7I7ZdmmcqHqngPTsLv1doQTSpMGljvfitTDsYiAm6iFSIEhfo30dZCQmmbTHFnb1niPXfCqLbnsdQ/s1600/frank_tenney_johnson_5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="527" data-original-width="937" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeIrT_u56CWdhX28K1j6PPJ8YoeH49FTSffidkRdw2FYa_B8WtLYZCIvLvX6V_9G7I7ZdmmcqHqngPTsLv1doQTSpMGljvfitTDsYiAm6iFSIEhfo30dZCQmmbTHFnb1niPXfCqLbnsdQ/s320/frank_tenney_johnson_5.jpg" width="320" /></a></div>
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<span style="font-size: large;">In my opinion Mr. Johnson has no equal when it comes to painting either western scenes or nocturnes. He had an amazing way of painting only the detail that was necessary, with some parts of his paintings left essentially unfinished, or with details rendered by nothing more than a brief scrub of color. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixHHILdeP_MRyq66hhZZVWDz7KufRfsTjgz6gOKIl8RGKYLlOlKbOPM4VhUuYSBSHD0xhzLOzQBbjdVL81pjEaFJNXVZSIXy4mNDO8dn1i_DeEwqmNggXrtiW1otSpDAN5OIKc5yK9JrM/s1600/frank_tenney_johnson_5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="527" data-original-width="937" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixHHILdeP_MRyq66hhZZVWDz7KufRfsTjgz6gOKIl8RGKYLlOlKbOPM4VhUuYSBSHD0xhzLOzQBbjdVL81pjEaFJNXVZSIXy4mNDO8dn1i_DeEwqmNggXrtiW1otSpDAN5OIKc5yK9JrM/s320/frank_tenney_johnson_5.jpg" width="320" /></a></div>
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<span style="font-size: medium;">Here is Johnson’s painting The Pony Express.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigQ28WAWwY8bn5fhgF2_sQwOYXTyz6sTlsePYiJ8xlDX0CfdRlhwHr7ax2FiAt1yN14FriaL-f6nsKgWMDAwG46uTB0fmBfxjgXHYWDH7yNbFmAwQ5E2YeW3wjdG6JEu0Bx9jceo_FhPw/s1600/rider.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="293" data-original-width="458" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigQ28WAWwY8bn5fhgF2_sQwOYXTyz6sTlsePYiJ8xlDX0CfdRlhwHr7ax2FiAt1yN14FriaL-f6nsKgWMDAwG46uTB0fmBfxjgXHYWDH7yNbFmAwQ5E2YeW3wjdG6JEu0Bx9jceo_FhPw/s320/rider.jpg" width="320" /></a></div>
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<span style="font-size: medium;">Notice his attention to detail on this part of his painting...</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh70XfggSRAV9vh9LCULB6nUbUBQS_WwfpgY1bDaOsdTwc3l_hiFtgmk-b-LkHSLPcLMVmq2n5U6tOOPUEXdPKsRE_ow9-W-tr_f8g06Byln1XvdEkAY5p63TyRbRLn8r9-7aISa-sbTms/s1600/rock.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="222" data-original-width="358" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh70XfggSRAV9vh9LCULB6nUbUBQS_WwfpgY1bDaOsdTwc3l_hiFtgmk-b-LkHSLPcLMVmq2n5U6tOOPUEXdPKsRE_ow9-W-tr_f8g06Byln1XvdEkAY5p63TyRbRLn8r9-7aISa-sbTms/s320/rock.jpg" width="320" /></a></div>
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...while elsewhere just a couple of brushes of color become a rock formation...</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXz2WmCtQEZizTp8NCCTDBqvGCHG-0UfvsADUqZI0S9hYkTsOqZ-J-SbPVeoj3WKAHMU-7QcVq9ARKBuzpzun2dPCEkyxZcrfvi_w1V5PuGSmykY3at5enBzQBRnz5ZkqphCh77oybNyY/s1600/mountain.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="216" data-original-width="313" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXz2WmCtQEZizTp8NCCTDBqvGCHG-0UfvsADUqZI0S9hYkTsOqZ-J-SbPVeoj3WKAHMU-7QcVq9ARKBuzpzun2dPCEkyxZcrfvi_w1V5PuGSmykY3at5enBzQBRnz5ZkqphCh77oybNyY/s1600/mountain.jpg" /></a></div>
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...or a mountain .</div>
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<span style="font-size: large;">What captivates me most about Johnson's paintings is the way he renders the moonlit sky. </span><br />
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<span style="font-size: large;">I couldn’t find much in the way of research regarding Mr. Johnson’s technique except that he would prime his canvas with a slightly reddish tone. In researching other artist’s approach to nocturnes, the recommendation I found helpful was with regard to the underpainting. </span><br />
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<span style="font-size: large;">Rather than using the complimentary color to the intended overpainting (orange to blue, for example), the recommendation was to think in terms of warm vs. cool; make the underpainting warm so that the cooler color of the finished night sky seems more illuminated. My approach to this was to use dioxine purple at the outer edges blending gradually warmer toward the center for the underpainting — for the sky only. For everything else I used burnt umber mixed with a little ultramarine blue. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlrkKbejdjzukwlRrejc-QAgaKgXgQ7cZcFaCjxKDOifN0-SuGsCBPyBuHJzOpO5KsGoNQ8JaARt7fu4zwZK9orCHCrPRgoB-ysMBH1KKKQGzQbzTmGU-E8S6Q4SjjdXv_HFdzrPkUMX4/s1600/west_horse.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="733" data-original-width="311" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlrkKbejdjzukwlRrejc-QAgaKgXgQ7cZcFaCjxKDOifN0-SuGsCBPyBuHJzOpO5KsGoNQ8JaARt7fu4zwZK9orCHCrPRgoB-ysMBH1KKKQGzQbzTmGU-E8S6Q4SjjdXv_HFdzrPkUMX4/s320/west_horse.jpg" width="135" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMHWRp6gf_EPO2enSxYV8EYM38oqtMic_nqOwdioHnAUVqi-xa413EfkUugH0CzPkF8Pm1tFilvsfdueY8jh75M_MgB64eIPWvATtcbO3i7CbwYy_Ohw8as7L0dS6mEA1sOp-P8LX7DBw/s1600/train_lr.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="567" data-original-width="1600" height="113" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMHWRp6gf_EPO2enSxYV8EYM38oqtMic_nqOwdioHnAUVqi-xa413EfkUugH0CzPkF8Pm1tFilvsfdueY8jh75M_MgB64eIPWvATtcbO3i7CbwYy_Ohw8as7L0dS6mEA1sOp-P8LX7DBw/s320/train_lr.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiivpMkAw8bhu_TkGV56n5hYtztMfrM-nwnwyRCICON5Ld8SY0fYrExN3WeEb4TsDyoxzX64qdelt6xs2qnOqHkp1uTkqK_2vN4SScfOhbebKHR9Si6XMDN-FODN9tNX_Ejhnv2_2uT3Dk/s1600/brush_lr.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="589" data-original-width="937" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiivpMkAw8bhu_TkGV56n5hYtztMfrM-nwnwyRCICON5Ld8SY0fYrExN3WeEb4TsDyoxzX64qdelt6xs2qnOqHkp1uTkqK_2vN4SScfOhbebKHR9Si6XMDN-FODN9tNX_Ejhnv2_2uT3Dk/s320/brush_lr.jpg" width="320" /></a></div>
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<span style="font-size: large;">I tried to keep my detailed work on the horseman and his train with a minimalistic approach on the nonessential details but I found this to be more difficult than expected as I kept wanting to add details even in non-essential areas. Knowing which areas to keep vague and less detailed takes practice to be sure.</span><br />
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<span style="font-size: large;">Here are some other nocturne. Notice the different approaches to rendering realistic subjects in moonlight. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIofpikzNMZvxSi4kEEHtZbJlW-HuE0EE9U6rhfXjzAXO-LWOPji2exViggatRw1JO8eahiuO2EVxrdRY77NlklJcv-qaq5DzW8eOfFov38u3b-sJME6B1wO-boZiFdQja_thTcJh484A/s1600/Mead+Schaefer.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="896" data-original-width="828" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIofpikzNMZvxSi4kEEHtZbJlW-HuE0EE9U6rhfXjzAXO-LWOPji2exViggatRw1JO8eahiuO2EVxrdRY77NlklJcv-qaq5DzW8eOfFov38u3b-sJME6B1wO-boZiFdQja_thTcJh484A/s320/Mead+Schaefer.png" width="295" /></a></div>
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<span style="font-size: medium;">Mead Scheaffer</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6oPtHhj0LJLWcTSPZxWj_a1vBUmmwuYGII5lAY4sm3vFEaSeQIlOcg44nCdA-ta4XEQVPqBKRhLgDApQcaQKLfjGsEvzsE_suvEoGr0C8jIeP6Ld0SzhYdoaAeXu7J8xvnr7IU9nbPo0/s1600/Charls+Rollo+Peters.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="424" data-original-width="627" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6oPtHhj0LJLWcTSPZxWj_a1vBUmmwuYGII5lAY4sm3vFEaSeQIlOcg44nCdA-ta4XEQVPqBKRhLgDApQcaQKLfjGsEvzsE_suvEoGr0C8jIeP6Ld0SzhYdoaAeXu7J8xvnr7IU9nbPo0/s320/Charls+Rollo+Peters.png" width="320" /></a></div>
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<span style="font-size: medium;">Charles Rollo Peters</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiMwhbozP0xqdQ85l2euovx049CngnofQ3OIe68oNZyoL4NY5OxOri-BcYF5e7cc2R115uBCchRjMZ1GzshUfNM9t7J1JsmSnqlqUZv3NiQLqkN6NwLeP_GDPOv2Se2Zj-6xo_7Ym99So/s1600/8eca1102be0e023ab7f163d796ddea12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="409" data-original-width="540" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiMwhbozP0xqdQ85l2euovx049CngnofQ3OIe68oNZyoL4NY5OxOri-BcYF5e7cc2R115uBCchRjMZ1GzshUfNM9t7J1JsmSnqlqUZv3NiQLqkN6NwLeP_GDPOv2Se2Zj-6xo_7Ym99So/s320/8eca1102be0e023ab7f163d796ddea12.jpg" width="320" /></a></div>
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Artist Unknown</div>
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In researching how we see the world around us under the light of the moon, I’ve learned that moonlight tends to steal color from that which it illuminates. Objects such as flowers which are vibrant with color when lit by direct sunlight become more gray. Landscapes which we would see as green in daylight become gray as well.</span><br />
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<span style="font-size: large;">Further, if we stare at them long enough (without any artificial light to spoil the effect) that gray landscape will become blue. This explains why so many artists and even film makers resort to using blues or blue greens when depicting moonlit scenes. But why do we perceive as blue that which we are actually seeing as gray? We know the moon is not blue. In fact, we know it is just reflecting, albeit with less intensity, the same sunlight that illuminates everything so brilliantly during the day. </span><br />
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<span style="font-size: large;">To make things more interesting, try reading a book under moonlight. The page will look bright, but if you stare at the words they will fade away! </span><br />
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<span style="font-size: large;">The reason for all of this has to do with how our eyes work. Our eyes have two different kinds of cells for detecting light: cones and rods. The cones are stimulated in bright light and are very good at seeing color and details. In dim light cones become less active and the rods more active. The rods, however, are colorblind. Also, the central part of our retina, which we use for reading, is full of cones and has no rods. So at night, when those cones become inactive, we experience a blind spot in that very area of the retina which we use for reading.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqPf9aBZAwongOXFuTsRSJT9o3DSbmAnXhaJYRN-izHx5buKKELB5jsKmBafVa126_zKRgjmwmA2eQUaPk27AaKxMCzGUrRrTsQ49V_lNYWK9SZXpOtmtxT4J18vVrNgI8IunO7X6odvc/s1600/horse.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="409" data-original-width="212" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqPf9aBZAwongOXFuTsRSJT9o3DSbmAnXhaJYRN-izHx5buKKELB5jsKmBafVa126_zKRgjmwmA2eQUaPk27AaKxMCzGUrRrTsQ49V_lNYWK9SZXpOtmtxT4J18vVrNgI8IunO7X6odvc/s320/horse.jpg" width="165" /></a></div>
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<span style="font-size: large;">This still leaves us with the question of why do we perceive moonlit objects as having a bluish/greenish color? Science simply does not supply a firm answer. I suspect that our brains just take some artistic license by “seeing” blue in moonlight as it attempts to interpret a gray world we normally see as very colorful. A more convincing scientific theory is that rods are not completely colorblind but are slightly sensitive to light in the blue/green end of the spectrum.</span><br />
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<span style="font-size: large;">For a much more complete explanation of the scientific perspective, please see this article by NASA (its where I found all of my information on how the eye perceives color and I basically lifted the information from there):</span><br />
<span style="font-size: large;"><a href="https://science.nasa.gov/science-news/science-at-nasa/2006/28sep_strangemoonlight">https://science.nasa.gov/science-news/science-at-nasa/2006/28sep_strangemoonlight</a></span><br />
<span style="font-size: large;"><br /></span><span style="font-size: large;">Here is another wonderful article about our perception of color in moonlight:</span><br />
<span style="font-size: large;"><a href="http://gurneyjourney.blogspot.com/2008/01/is-moonlight-blue.html">http://gurneyjourney.blogspot.com/2008/01/is-moonlight-blue.html</a></span><br />
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<span style="font-size: large;">For the present, the Moon continues to keeps it’s secrets! </span><br />
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<span style="font-size: large;"><br /></span>Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-54476900415002343872018-03-24T16:19:00.005-07:002018-03-24T16:56:49.754-07:00Mr. West and the Night Watch<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7DHibi9OPX2bKnPwFYhBj3DtWA7ttjakvVkXuUMjgT0GACx9G6HAAWmkqMj-VW3U_M-GYHuPrqlobSDo7v0Elpi9kAAdnvLh0xTJGcBRnpUaqlFHb4TarJf-ayP5ni9aoEQ538NARhjk/s1600/James+West+Night+Watch_blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="937" data-original-width="732" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7DHibi9OPX2bKnPwFYhBj3DtWA7ttjakvVkXuUMjgT0GACx9G6HAAWmkqMj-VW3U_M-GYHuPrqlobSDo7v0Elpi9kAAdnvLh0xTJGcBRnpUaqlFHb4TarJf-ayP5ni9aoEQ538NARhjk/s320/James+West+Night+Watch_blog.jpg" width="249" /></a></div>
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<span style="font-size: medium;"><i>Click on the image for a larger view.</i></span></div>
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<span style="font-size: large;">At Christmas time I received a set of <a href="http://richesonart.com/products/paints/richesoncasein/richcaseinmain.html" target="_blank">Richeson</a> casein paints and I’ve finally had a chance to start working with them. This is my first work in casein. I call it <b><i>Mr. West and the Night Watch</i></b>. I worked entirely with tints and tones of blue with the only other color being the orange glow of the tip of Mr. West’s cigarette. Since orange is the compliment of blue, the tip of the cigarette seems to nearly jump of the painting. My reference source was a photo of James Dean. </span></div>
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<span style="font-size: large;">This is also my first attempt at a style of painting known as a nocturne (unless you count one of my earlier watercolor painting I called <b><i><a href="http://martinjamison.blogspot.com/2010/08/tink-revisited.html" target="_blank">Tink</a></i></b>). Nocturnes, when used of paintings, typically depict scenes at night or twilight. They can be lit by moonlight or street light or some other source but they are clearly scenes that are taking place at night. Nocturnes often do not display as much detail, colors are very muted and edges are less defined. The next time you take a walk on a moonlit night, notice how colors and details are different from what you would see in the daylight. </span><span style="font-size: large;">Nocturnes can convey a sense of mystery, eeriness and a romantic moodiness that I find fascinating.</span><span style="font-size: large;"> </span></div>
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<span style="font-size: large;">As I said, this is my first time working with casein paints. Back in art school I did a fair amount of work with gouache, which are similar to casein paints in that they are essentially opaque watercolors. They behave similarly and they dry to a similar matte finish. However, I think I like the feel of working with casein better than that of gouache. The casein paints seem to have a slightly more “buttery” feel to them. They dry very fast. If I apply one layer of pigment over another too soon after laying down the previous layer, the brush will lift up some of that previous layer. I’ve found that if I resist the urge to keep working on one spot and instead came back to it after working on another area, then lifting was less of a problem. Waiting until the next day was even better. This characteristic of casein may take a little getting-used-to but it is a good characteristic when I need to fix something. It allows me to scrub out something I don’t like and start over. My understanding is that after about a 2 week curing time, the paint becomes significantly water resistant, though not entirely waterproof. I’d like to do some more work with casein paints as they seem to suit my particular style. I’m also hoping to do some more nocturnes. </span></div>
Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-84953821905635149322017-12-25T06:16:00.002-08:002017-12-25T06:16:25.253-08:00Merry Christmas!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHGLHEd3nmkdWwwqAUwQOSSXrHzvTgv4xExMyu3QHcxvf5YU6kpXBErgm-2d8Lp8pPRAByl8b2I68Kjzv4sS0UZ8pSrIdK-Zz9mtbdsoXajGKWHp42-hr0ieUg87ObTjspH8xy9M2LQWE/s1600/Xmas2_blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="635" data-original-width="937" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHGLHEd3nmkdWwwqAUwQOSSXrHzvTgv4xExMyu3QHcxvf5YU6kpXBErgm-2d8Lp8pPRAByl8b2I68Kjzv4sS0UZ8pSrIdK-Zz9mtbdsoXajGKWHp42-hr0ieUg87ObTjspH8xy9M2LQWE/s320/Xmas2_blog.jpg" width="320" /></a></div>
<span style="font-size: large;">This is a digital illustration I did way back in 1999. My boss, at the agency where I worked at that time, enjoyed sending out an annual holiday package to clients and vendors and for about 7 years I designed and illustrated the card part of the package. This illustration was done with a combination of Photoshop and...wait for it...Macromedia Illustrator.</span><br />
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<b><span style="font-size: large;">Have a Merry Christmas and a Happy New Year!</span></b></div>
Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-5101669375305459832017-07-29T08:12:00.004-07:002017-07-29T08:44:20.034-07:00The Office Solutions 101 Logo Design<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyMZayolAYJCbNMGwqdSSG1ny934lQhqYiQFohvTHwLjtTmq8osHan40qbqpyxy1lXVQ6X-LlpceK7X7JW2hahtzDQRylSTBOOlhNnGnUEkBtfrtDHaws_DWCvtWVSFkuF9AwusmodSEw/s1600/OS_Logo_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="274" data-original-width="937" height="93" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyMZayolAYJCbNMGwqdSSG1ny934lQhqYiQFohvTHwLjtTmq8osHan40qbqpyxy1lXVQ6X-LlpceK7X7JW2hahtzDQRylSTBOOlhNnGnUEkBtfrtDHaws_DWCvtWVSFkuF9AwusmodSEw/s320/OS_Logo_1.jpg" width="320" /></a></div>
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<span style="font-size: large;">I’ve recently completed the above logo design for a company which specializes in, <i><b>“Bringing structure, logic and control to the workplace by optimizing workflow,”</b></i> and ...<b><i>“increasing productivity and devising workplace solutions for new businesses or established businesses that need assistance with growth and organization.”</i> </b></span><br />
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<span style="font-size: large;">In other words, perhaps you recognize that your work environment could stand to have a little order introduced into the chaos. And maybe some optimization or modernization could help you to trim some waste and save some valuable time and money. Perhaps you sense that with a little tweaking, or a lot of tweaking, your office could purr like the well-oiled machine you’ve always dreamed it could be. That’s where Office Solutions 101 comes in.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNlT799_aJq-TIk3-hQGx3LBfDlGUU3yakOCOmxiLxH975PWp12j49rr32nR_7eP2yCnFXDKzX-ki9qBICGB2f10U4Su6zdVB7Go3oNmapP3k6CWQVQp_ZBcX7OodA0XrpAf1cFYu-NDM/s1600/OS_Logo_grayscale.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="199" data-original-width="937" height="67" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNlT799_aJq-TIk3-hQGx3LBfDlGUU3yakOCOmxiLxH975PWp12j49rr32nR_7eP2yCnFXDKzX-ki9qBICGB2f10U4Su6zdVB7Go3oNmapP3k6CWQVQp_ZBcX7OodA0XrpAf1cFYu-NDM/s320/OS_Logo_grayscale.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTMjdX1Lt788J8YzSK2kKuwK_VpSKTDINd-Kct1NDx0qXXTFjKKSiwH-qa7UelHPYVmgIjbTcrY4B5we6-10V1BySnxiRFI1FlJjZag3BwjpzeiHuJwUjY8nAlbsZ3P4hLPx5mk9RmyM4/s1600/OS_Logo_solid_black.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="199" data-original-width="937" height="67" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTMjdX1Lt788J8YzSK2kKuwK_VpSKTDINd-Kct1NDx0qXXTFjKKSiwH-qa7UelHPYVmgIjbTcrY4B5we6-10V1BySnxiRFI1FlJjZag3BwjpzeiHuJwUjY8nAlbsZ3P4hLPx5mk9RmyM4/s320/OS_Logo_solid_black.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLGdIIckE4hX8aiV5vywDMKDsTaamsQMiX7PQSC-5kIaLOtyHceS668rqSLUkzoDZDmQQ_xT-L8Wp6i_WzBdKYJz1mEHb9uGMzLCCPLpTQsAviIY0TwEGZ3_K1jCSwmf83GZzWMIyA8x0/s1600/OS_Logo_solid_green.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="199" data-original-width="937" height="67" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLGdIIckE4hX8aiV5vywDMKDsTaamsQMiX7PQSC-5kIaLOtyHceS668rqSLUkzoDZDmQQ_xT-L8Wp6i_WzBdKYJz1mEHb9uGMzLCCPLpTQsAviIY0TwEGZ3_K1jCSwmf83GZzWMIyA8x0/s320/OS_Logo_solid_green.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj63H-ulvXPkaNWnQgSdmAHDJ-vZQbgYCREi0b6umL2FNyOdnlQyQDb3BWfKVbXHcYc9I9yCWW8XCEWZGBAptz4fsTIJ1B4ibv54KjnL3LbEZ-JY3eG5iDlS4bmrouuIEFh9TRTVKNYevQ/s1600/OS_Logo_reversed.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="304" data-original-width="937" height="103" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj63H-ulvXPkaNWnQgSdmAHDJ-vZQbgYCREi0b6umL2FNyOdnlQyQDb3BWfKVbXHcYc9I9yCWW8XCEWZGBAptz4fsTIJ1B4ibv54KjnL3LbEZ-JY3eG5iDlS4bmrouuIEFh9TRTVKNYevQ/s320/OS_Logo_reversed.jpg" width="320" /></a></div>
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<span style="font-size: large;"><span style="font-size: large;">This logo consists of a logomark </span><span style="font-size: large;">representing the initials “OS”</span><span style="font-size: large;"> (</span><span style="font-size: large;">in the form of a globe or circle and a stylized letter “S”) along with the logo type in the typeface of Venera, weights 700 and 500. The colors are Pantone 376 C and black. The logo works well in grayscale, single color and reversed applications.</span></span></div>
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<span style="font-size: large;">I’ve also designed the logo to work in a variety of formats. The format shown above I’m calling a hybrid, in that it is a combination of the stacked and horizontal formats shown below respectively.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6rFcHL1LnYwwrGvt_olZtVt5O4ytBt1oxWA1SB2znYZdduqpSK59fhFweMnuYC8goo7pqKL6dtd_5w12yyAMpjt8nDCEJowoMeyIKn-i24gYO1yabcl34DC96t6yRZPkRGL5o4jbyRyI/s1600/OS_Logo_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="853" data-original-width="937" height="291" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6rFcHL1LnYwwrGvt_olZtVt5O4ytBt1oxWA1SB2znYZdduqpSK59fhFweMnuYC8goo7pqKL6dtd_5w12yyAMpjt8nDCEJowoMeyIKn-i24gYO1yabcl34DC96t6yRZPkRGL5o4jbyRyI/s320/OS_Logo_2.jpg" width="320" /></a></div>
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<span style="font-size: large;">The hybrid version is my favorite but the other two formats can come in handy under certain circumstances. </span></div>
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<span style="font-size: large;">I also did a couple of layouts suggesting how the logo could be used in social media platforms.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNh84PPduT9_GBmzqtT0axnfC61lDSZriJHg0dfxCqHIuC6Xtr6RycHupAyo2lYiTgf0zuDqz7k3Bk0zLSQh143a3Ju7jYXCUNSwAEp-uiSpEuuthzjQp3umaFkV70Fk7xL2cvRPtRvMs/s1600/FB_Layout_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="404" data-original-width="854" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNh84PPduT9_GBmzqtT0axnfC61lDSZriJHg0dfxCqHIuC6Xtr6RycHupAyo2lYiTgf0zuDqz7k3Bk0zLSQh143a3Ju7jYXCUNSwAEp-uiSpEuuthzjQp3umaFkV70Fk7xL2cvRPtRvMs/s320/FB_Layout_1.jpg" width="320" /></a></div>
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<span style="font-size: large;">Designing a logo can be a bit like bringing order and efficiency to an office. You have to research the client’s business, identify what matters and what doesn’t and boil it down to the essence of the business, removing anything that impedes efficiency. In the end you have a clear, concise solution that works exactly the way it should and is flexible enough to adapt to the inevitable and changing factors of time and circumstance. </span></div>
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Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-45477980528625567232017-02-04T21:15:00.003-08:002020-10-20T07:55:26.576-07:00A Personal Project: The Wild Wild West<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia2pkcl_PWHtSxwJKxiA-ApgEac1jroQiJVDXvKHFLrYZtjT7RhghV0ts5sjyOtiXjuiGuAE3yCSN4y4nKAWjTA3UYIZRTAlN3-kDUQroiLWVbbYvovgLATASo-MqTewWPwTJUitAiWrc/s1600/WWWest_1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia2pkcl_PWHtSxwJKxiA-ApgEac1jroQiJVDXvKHFLrYZtjT7RhghV0ts5sjyOtiXjuiGuAE3yCSN4y4nKAWjTA3UYIZRTAlN3-kDUQroiLWVbbYvovgLATASo-MqTewWPwTJUitAiWrc/s320/WWWest_1.jpg" width="220" /></a></div>
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The Wild, Wild, West</div>
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<i><span style="font-size: x-small;">(click any image for a larger view)</span></i></div>
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<span style="font-size: large;">Personal projects are fun. I find it almost therapeutic when I can draw, design and/or paint something where I am my own art director and I can work at my own pace with no specific deadlines. I finished this personal project several months ago. It is a mixed media illustration of Robert Conrad as James West, the lead character from the 1960’s television show <b><i>The Wild Wild West</i></b>. The show featured two secret agents – James West and Artemus Gordon – chasing adventure and mystery in the untamed west. Part western, part spy fiction, part science fiction, it was campy and amazingly far fetched. But I loved it.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJhRi8xe2XdcjchxIJT1g5wQ_oROk_IxH6j9T2rNPfC-7ppW0U3mnM_fKl_1a8MxhrREGjrmyDFXOBBx6qUmP515cxG884W-7tJWULqc8-6XKkgK4AeyZIYEkkXjFQUUEUTuqJY58Wuas/s1600/WWWest2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJhRi8xe2XdcjchxIJT1g5wQ_oROk_IxH6j9T2rNPfC-7ppW0U3mnM_fKl_1a8MxhrREGjrmyDFXOBBx6qUmP515cxG884W-7tJWULqc8-6XKkgK4AeyZIYEkkXjFQUUEUTuqJY58Wuas/s320/WWWest2.jpg" width="312" /></a></div>
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<span style="font-size: large;">Every episode title begins with the words <b><i>The Night of...</i></b> There was <i><b>The Night of the Inferno</b></i><b>, <i>The Night the Wizard Shook the Earth</i>, </b>The <b><i>Night the Terror Stalked the Town</i></b> and so on for four seasons. </span><br />
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<span style="font-size: large;">Robert Conrad did all of his own stunts for the show. He has even been inducted into the Stuntman’s Hall of Fame for his work on <b><i>The Wild Wild West.</i></b> In fact he almost died in a stunt involving a chandelier in <b><i>The Night of the Fugitives</i></b>. If you have a chance to see this episode watch for the scene where he leaps from a balcony onto a chandelier only to land on his head.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTiOdN0j9GAHySGey2jPwRY2GFPk4pYmtJ_0DhGr0ehyphenhyphen8U38deuIOReT6I8n_KBy6lAwKKChzuRm-MNpLAX0x1yENJvsHG_5wChDhWQ-MyFUC92Fv5cdjESzbbZV4DautexKWn60pK6N0/s1600/WWWest5.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="114" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTiOdN0j9GAHySGey2jPwRY2GFPk4pYmtJ_0DhGr0ehyphenhyphen8U38deuIOReT6I8n_KBy6lAwKKChzuRm-MNpLAX0x1yENJvsHG_5wChDhWQ-MyFUC92Fv5cdjESzbbZV4DautexKWn60pK6N0/s320/WWWest5.jpg" width="320" /></a></div>
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<span style="font-size: large;">Conrad was also an excellent horseman. In most episodes he could be seen riding a black American Quarter Horse. When the show’s producers realized he was such a skilled equestrian, they replaced his original horse with one possessing a little more spirit. Enter Shadow Trail, the horse he would ride for the remainder of the series. </span><br />
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<span style="font-size: large;">It is worth mentioning that the <b><i>The Wild, Wild, West</i></b> i</span><span style="font-size: large;">s credited as the originator of Steampunk. Steampunk is a subgenere of science fiction/fantasy in which modern technologies are re-imagined as steam powered machines of the 19th-century.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFM4nHW4sEl-tucLoYFvEkusEkXi9Kd7gsvNfbyz3LO5qAlPG4niWEFLwBGD_ga3aqAgebL3dVTSr2UcWQvgeE6ABzv5HupOuxBJvLBVmjxoq2u_J2ihWumrX-fHKKlUNL8XXxou9arnU/s1600/WWWest3.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFM4nHW4sEl-tucLoYFvEkusEkXi9Kd7gsvNfbyz3LO5qAlPG4niWEFLwBGD_ga3aqAgebL3dVTSr2UcWQvgeE6ABzv5HupOuxBJvLBVmjxoq2u_J2ihWumrX-fHKKlUNL8XXxou9arnU/s320/WWWest3.jpg" width="313" /></a></div>
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<span style="font-size: large;">James and Artemus travel from adventure to adventure aboard their custom locomotive. Each episode begins with the train delivering them to their mission (some time early in the day) and ends with the train steaming them off into the mysterious night.</span><span style="font-size: large;"> </span><br />
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<span style="font-size: large;">I completed this illustration in graphite pencil, water soluble oils and colored pencils on a gessoed masonite board.</span>Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-80695975123825930812016-02-14T17:04:00.000-08:002016-02-14T17:05:22.953-08:00A Color Value Illusion!<div class="separator" style="clear: both;">
<span style="font-size: large;"><b>I do not claim credit for this post.</b> I first saw this at what I consider to be the <b><i>best illustration blog ever</i></b> and I just have to share it and the original blog <a href="http://gurneyjourney.blogspot.com/" target="_blank">The Gurney Journey</a>, a blog by master illustrator James Gurney of <i><b>Dinotopia</b></i> fame. Anyone who is interested in learning technique will absolutely love James Gurney’s blog. If you want to see Mr. Gurney’s original blog article where he explains the below phenomenon click <a href="http://gurneyjourney.blogspot.com/2010/01/checkerboard-illusion.html" target="_blank">here</a>. While you are at his site, bookmark it and explore to your heart’s content.</span></div>
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<span style="font-size: large;"><b>The illusion:</b></span></div>
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<span style="font-size: large;">Believe it or not, squares <b>1</b> and <b>2</b> below are <b>exactly </b>the<b> same color </b>and<b> value.</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvQtHcNSEedv0h5yPwp9Z62BUBU2_yFHrYVqTnUE17kRVJOHJnmZvIMxSMipnBySJgxz_oejdPgQGOoq6znkV3TDjaVU6T3iKQK0cmi0jFVDvMX-8mvMUZCTgx39oiA121K_YDD2p0Dww/s1600/Screen+Shot+2016-01-27+at+1.04.06+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvQtHcNSEedv0h5yPwp9Z62BUBU2_yFHrYVqTnUE17kRVJOHJnmZvIMxSMipnBySJgxz_oejdPgQGOoq6znkV3TDjaVU6T3iKQK0cmi0jFVDvMX-8mvMUZCTgx39oiA121K_YDD2p0Dww/s320/Screen+Shot+2016-01-27+at+1.04.06+PM.png" width="320" /></a></div>
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<span style="font-size: large;">Don’t believe it? </span></div>
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<span style="font-size: large;">Here is the proof:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDcmJraIcSFX0ioEZMsCyQPW7zoDhxCGmsA30MTWwsypCO6WWHasXGLL_5-3sFw37cG4iUgEPdu3ndBwTg0dBPc17WDRLkRRXNmbZhpd_vXe21O253K3GYAO0icAovso_nWXn-pgnfhig/s1600/proof.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDcmJraIcSFX0ioEZMsCyQPW7zoDhxCGmsA30MTWwsypCO6WWHasXGLL_5-3sFw37cG4iUgEPdu3ndBwTg0dBPc17WDRLkRRXNmbZhpd_vXe21O253K3GYAO0icAovso_nWXn-pgnfhig/s1600/proof.jpg" /></a></div>
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<span style="font-size: large;">Is art fun or what?</span></div>
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<span style="font-size: large;">Again, if you are an artist you must visit <a href="http://gurneyjourney.blogspot.com/" target="_blank">The Gurney Journey!</a> It is an absolute treasure trove of studio tips and insights on the visual arts. <b>Enjoy!</b></span></div>
Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-6138448815854067462015-12-26T16:26:00.000-08:002015-12-26T17:39:11.190-08:00Dimensional Form and Stylized Letters: A Logo Design<span style="font-size: large;">A local contractor asked me to create a logo for his commercial business. He wanted the icon to be a stylized letter “C” positioned above the name of his company. </span><br />
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<span style="font-size: large;">This stylized “C” forms a solid, sturdy, building-block shape in bold colors which holds up well on both a white and a black background. It will look sharp on business cards and other stationery and business collateral as well as on hats, shirts and vehicles.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHx-aKPV0_9v6LF_hDEgnQIqPkAwAguj21R8Q30IchNyOeGbVsm6HQJh4DQrjH2Ll4h7OATb0x4fY2z1160uzZkJWIvZqU-SbESCeG6imKK43gkX5Yz3KbRJk09YzVhrvOs1somgjSTdw/s1600/Craftsman_Dimensional_Logo_cmyk.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHx-aKPV0_9v6LF_hDEgnQIqPkAwAguj21R8Q30IchNyOeGbVsm6HQJh4DQrjH2Ll4h7OATb0x4fY2z1160uzZkJWIvZqU-SbESCeG6imKK43gkX5Yz3KbRJk09YzVhrvOs1somgjSTdw/s320/Craftsman_Dimensional_Logo_cmyk.jpg" width="226" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGG2OGKhhWmySMl0BBht5lup6L86PIW3zFf24pBWXf9ynEKc30lMVdnavrfMl6I6_AYkvbAQ9vm9pG1hyphenhyphenVIlEHUmk_xfZpBj12MSHqylNvHjvtp937gxYZ5Tbs_aS6COcUlZkGSBmIyr8/s1600/Craftsman_Dimensional_Logo_cmyk_2.jpg" imageanchor="1"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGG2OGKhhWmySMl0BBht5lup6L86PIW3zFf24pBWXf9ynEKc30lMVdnavrfMl6I6_AYkvbAQ9vm9pG1hyphenhyphenVIlEHUmk_xfZpBj12MSHqylNvHjvtp937gxYZ5Tbs_aS6COcUlZkGSBmIyr8/s320/Craftsman_Dimensional_Logo_cmyk_2.jpg" width="226" /></a></div>
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<span style="font-size: x-small;">Logo ©2015 Tony Fendikevich</span></div>
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<span style="font-size: large;">This logo shape started out as a cube. From this larger cube I “carved out” a smaller cube. By introducing a second color I can define the space around this smaller cube. This negative space interacts with the smaller cube to form the letter “C”.</span></div>
Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-76786772947056882552015-12-26T16:05:00.001-08:002015-12-26T17:40:48.700-08:002015 RIT Imaging Hall of Fame Inductees<span style="font-size: large;">Here are my portraits of this years inductees to the RIT Imaging Science Hall of Fame.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-ZXqMUCpFA4RzeU5CK6HIahAQbyJJ9ErGOhfGBSkc0ZgNHugjtM7OHLLg6SzPpl8gQMwf1LdCD4wlYMhBiOdGcyLbfhDX8OT_5-YdxBdNtsrelgDKnysJzopzgFi43S-egXoJ8hwuWDo/s1600/2015_portraits.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-ZXqMUCpFA4RzeU5CK6HIahAQbyJJ9ErGOhfGBSkc0ZgNHugjtM7OHLLg6SzPpl8gQMwf1LdCD4wlYMhBiOdGcyLbfhDX8OT_5-YdxBdNtsrelgDKnysJzopzgFi43S-egXoJ8hwuWDo/s320/2015_portraits.jpg" width="186" /></a></div>
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<span style="text-align: start;"><i>Top to bottom: Carolyn Porco, Bryce Bayer and Gary Starkweather.</i></span></div>
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<span style="text-align: start;"><i>(Click image for a larger view)</i></span></div>
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<br />Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-71814387538320311342015-08-03T17:26:00.000-07:002015-08-23T18:15:40.953-07:00A Logo You Can Bank On<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB68h_PVc8v6na84DikhpQJXVudZR5th-0KumySYs2oJzaJ7jt3xMLAwdGU2e28cUFoKL-ARgC_uemOtT_FaTc2BOPY5JJ0iHhwHQRJIAbcjeUOFTcKPMBAuTeBioAKkT3GGWgD89OitE/s1600/RHE_7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="259" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB68h_PVc8v6na84DikhpQJXVudZR5th-0KumySYs2oJzaJ7jt3xMLAwdGU2e28cUFoKL-ARgC_uemOtT_FaTc2BOPY5JJ0iHhwHQRJIAbcjeUOFTcKPMBAuTeBioAKkT3GGWgD89OitE/s320/RHE_7.jpg" width="320" /></a></div>
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<span style="font-size: large;">My latest freelance project involved designing the new logo for Rochester Home Equity. Above is the final version chosen by the client. The negative space reveals a house or an upward pointing arrow. The color green represents the financial aspect of their business. The font, <i>Agilita</i>, is sans serif and modern. It has some strength and weight to it without being overly heavy. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCgZJEYErS9885B4bekMhlV5iYd5rIcQ5PV0lZ5V6fsdrDl7s8mKgrfiMG_j2C7qxbXvt0jjd9yTO_7w74VjvYKSIimJ8dp-xJfbfRPq5wLnfvWw-FW2_ko0J-lE8psmik_DJUtmkePw/s1600/Old.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="259" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCgZJEYErS9885B4bekMhlV5iYd5rIcQ5PV0lZ5V6fsdrDl7s8mKgrfiMG_j2C7qxbXvt0jjd9yTO_7w74VjvYKSIimJ8dp-xJfbfRPq5wLnfvWw-FW2_ko0J-lE8psmik_DJUtmkePw/s320/Old.jpg" width="320" /></a></div>
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<i>The original RHE logo. By the way, just click any image for a better view.</i><br />
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<span style="font-size: large;">The original Rochester Home Equity logo was simply the company name completely spelled out in a serif font. As a logo this doesn’t really work as well as one would like. In earlier logo design <a href="http://martinjamison.blogspot.com/2012/08/too-groovy-logo-design.html" target="_blank">articles</a> I’ve mentioned the characteristics of good logo design. In my opinion, the original RHE logo does not meet these characteristics in that it is not <b>simple</b> enough to be instantly recognizable; lacking simplicity it is not very <b>memorable</b>; the serif font gives it a very traditional look but it also seems dated thus it is not <b>timeless</b>; the logo is overly long and horizontal so it is not very <b>versatile</b>.</span><br />
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<span style="font-size: large;">Financial institutions often have to straddle a line when it comes to their marketing. On the one hand, these institutions need to communicate that they are sound corporate entities. On the other hand, they want to present themselves as consumer friendly. As a graphic designer tasked with coming up with a logo solution for such a company you can essentially go in either of these two directions or try to find a way to communicate both truths at the same time. I believe the new RHE logo accomplishes both tasks.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr56WmxIKXI_WoDpw-NbSruRS8bAeDJHfqrL-eQfWfa-MoGlQjk0lQYQ7If56_JlnMbRXcB2bkGHyrtG3R0gfSGE5Y6pb-LvZwZXFdWwts2IC5ghUPHIb-osMzb8vjbpZ9SdJk5PkvIM8/s1600/RHE_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="259" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr56WmxIKXI_WoDpw-NbSruRS8bAeDJHfqrL-eQfWfa-MoGlQjk0lQYQ7If56_JlnMbRXcB2bkGHyrtG3R0gfSGE5Y6pb-LvZwZXFdWwts2IC5ghUPHIb-osMzb8vjbpZ9SdJk5PkvIM8/s320/RHE_1.jpg" width="320" /></a></div>
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<i>This was one of my concepts which </i><i>did not make the final cut. </i><i>It </i><i>incorporates a fairly recognizable feature </i><i>of the Rochester skyline. </i></div>
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<span style="font-size: large;">Arriving at the final logo design was a long process fraught with many revisions and with several good ideas not making the cut. It is easy to understand why designing a logo can be a difficult process when you realize that for a client, choosing a logo is similar to having a chance to choose your own name or to choose your own physical appearance. And by appearance I don’t simply mean choosing a particular hair cut or style of clothing. Hair grows back and clothing is easily changed. No, making a significant change to your corporate identity in the form of a new logo is more like choosing to have plastic surgery. It is a very personal decision.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNV5BcnL-AvEIHwhh6L9dDPoqAHUV2IEWPzMUyYjHW-M3vypjASH_i-t0i8tl-WyNeopBtE4mtK_H8cMS_UtMsEUXe7bSaAKv4DtGYt6ya4OHrXH2KHj7ocIvrV9z3Q1VQx7B1HxoQ7Vs/s1600/RHE_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNV5BcnL-AvEIHwhh6L9dDPoqAHUV2IEWPzMUyYjHW-M3vypjASH_i-t0i8tl-WyNeopBtE4mtK_H8cMS_UtMsEUXe7bSaAKv4DtGYt6ya4OHrXH2KHj7ocIvrV9z3Q1VQx7B1HxoQ7Vs/s320/RHE_2.jpg" width="320" /></a></div>
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<i>Another rejected design, this concept leans toward the more </i><i>traditional approach… </i><i>perhaps too much so.</i></div>
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<span style="font-size: large;">Some clients come with predetermined ideas for their logo. For most others however, the logo design process is a long journey of self discovery. As a graphic designer, one has to keep this truth firmly in mind with a willingness to accompany the client on this journey, be it short and simple or long and difficult. Doing so is one mark of a professional. It’s an exercise in problem solving and it’s just part of the job. Another part of the job is being able to accept rejection and letting some of your ideas fall to the design studio floor, as clearly quite a few of mind did.</span><br />
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<span style="font-size: large;">Here are some of my other RHE logo designs which did not make the final cut. These are just roughs and not completely finished logos:</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgySER5JaDibPrf80WNjXw7hYCR3Vnk-sxTS5FbdGb9H0zRyEUam1xwm1MNHUYFPmkdqUx8qmjBlaAfIY8a0L7JhBr2An0m4jvFvIkJritMJZ4eRV8MFoDT-VCslV6MSDGO4gG0tnYWYhg/s1600/RHE_3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgySER5JaDibPrf80WNjXw7hYCR3Vnk-sxTS5FbdGb9H0zRyEUam1xwm1MNHUYFPmkdqUx8qmjBlaAfIY8a0L7JhBr2An0m4jvFvIkJritMJZ4eRV8MFoDT-VCslV6MSDGO4gG0tnYWYhg/s320/RHE_3.jpg" width="320" /></a></div>
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<i>This concept hints at the reputation of Rochester as the Flower City. </i><i>The “R” needs more work so it doesn't look so unrelated to “H” and “E”. </i><i>But t</i><i>he biggest problem with this idea is that </i><i>RHE does business </i><i>throughout New York State, not just in the Flower City area.</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4qME5rP8OiXL_Be1W7a9YOES2PVxYL2LlCxYDAXa4J79WM_zlz1DUr_nrmWAJSljkUgW1CSCcgAOlvvfb-MWF-kktY2STCn4EZrBaEWvJSbBhI3v599JF8LAoNkMVPCoYXYw1yY6wLQs/s1600/RHE_4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="156" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4qME5rP8OiXL_Be1W7a9YOES2PVxYL2LlCxYDAXa4J79WM_zlz1DUr_nrmWAJSljkUgW1CSCcgAOlvvfb-MWF-kktY2STCn4EZrBaEWvJSbBhI3v599JF8LAoNkMVPCoYXYw1yY6wLQs/s320/RHE_4.jpg" width="320" /></a></div>
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<i>The main effort behind this design was to propel the RHE brand toward </i><i>a more modern aesthetic. </i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjijhZSbJ2w5i_Voico9j-p9Sw0Fi6q5B_OhjCV2bDGgTs_7HSyi36jpU0GwBx9vjKcAL5MudDD5rQJljaHGgYwAmv0Kyju0ICIQRj8WuzdWUhrfrW5b-KG9xN5bDDvyIHdT4On-s8WCvw/s1600/RHE_5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="259" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjijhZSbJ2w5i_Voico9j-p9Sw0Fi6q5B_OhjCV2bDGgTs_7HSyi36jpU0GwBx9vjKcAL5MudDD5rQJljaHGgYwAmv0Kyju0ICIQRj8WuzdWUhrfrW5b-KG9xN5bDDvyIHdT4On-s8WCvw/s320/RHE_5.jpg" width="320" /></a></div>
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<i> This design was actually one of my favorites. It definitely leans </i><i>more toward the consumer friendly direction. </i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtUhxcKIcNaSSAWi8CQ8bCCkTrbwEyY-3LDsU0V7YE9tOzJcesbMlhYeQeoF2VDfeFGmuciJ68vktkOr6UlB3pKDDCUF-gg-b7tyuKpfeZKlP5RamRf82KhyphenhyphenIF9pJKgQUQ5XHHZHvIUas/s1600/RHE_6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtUhxcKIcNaSSAWi8CQ8bCCkTrbwEyY-3LDsU0V7YE9tOzJcesbMlhYeQeoF2VDfeFGmuciJ68vktkOr6UlB3pKDDCUF-gg-b7tyuKpfeZKlP5RamRf82KhyphenhyphenIF9pJKgQUQ5XHHZHvIUas/s320/RHE_6.jpg" width="320" /></a></div>
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<i>Almost there. </i><i>You can see that it wasn’t a very big jump </i><i>from this idea to the final design. </i><br />
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<span style="font-size: large;">In the end I believe I presented the client with a clear variety of concepts. I'm glad they are happy with the final result.</span></div>
Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-84427298096303703192014-12-24T12:22:00.002-08:002015-12-26T16:57:34.100-08:00Football and Photoshop <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdGQ6RoNP8NPWsuwgkhKf-b294Qubi9hMiAem-Tq93yFFaZZ4kafEUZgaqfJZoFfarao929aOX62tciJ-7fu4AcZc182YH4WZoxNe8x9_p9HsAx_UG4WQ_EmI07rGuItrUee4OkGe0GAM/s1600/supersquare_2015.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdGQ6RoNP8NPWsuwgkhKf-b294Qubi9hMiAem-Tq93yFFaZZ4kafEUZgaqfJZoFfarao929aOX62tciJ-7fu4AcZc182YH4WZoxNe8x9_p9HsAx_UG4WQ_EmI07rGuItrUee4OkGe0GAM/s1600/supersquare_2015.jpg" width="320" /></a></div>
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<span style="font-size: large;">I’ve recently move to a new place of employment – still in the graphic design business of course – but before I left my previous employer I had the opportunity to design one final Super Square Off promotional. This photo illustration required extensive Photoshop work. My goal was to create an image that was colorful and energetic.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxcZryq1vDBSqRPqy4dJZWQtQtC6ca7l_IRbO83q2z9bPTB4Bsena9cOQCNHEB8ukzDf-IRuCP0XnAasMPA3gQ9twGjBOaUsE669tFgMkcixQzOQ5_9FOtL1DS0rCPMu-zGOaF4sr87Is/s1600/lights.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="293" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxcZryq1vDBSqRPqy4dJZWQtQtC6ca7l_IRbO83q2z9bPTB4Bsena9cOQCNHEB8ukzDf-IRuCP0XnAasMPA3gQ9twGjBOaUsE669tFgMkcixQzOQ5_9FOtL1DS0rCPMu-zGOaF4sr87Is/s1600/lights.jpg" width="320" /></a></div>
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<span style="font-size: large;">The stadium light background was a vector stock image I found. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxg-bLkJPALqZyV67yCa_iec6SzyNbCiovSknaL9kOkWIPZy81YW9QBmufoKWw7EP0qIAG6EcIUzwM5T4MmgTN6V0WMbiaG_3Bqtn9oCoCJQKDyyZFtOoM3KXjvU_iSECxZt9HFrP-85M/s1600/rainbow_lights.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="293" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxg-bLkJPALqZyV67yCa_iec6SzyNbCiovSknaL9kOkWIPZy81YW9QBmufoKWw7EP0qIAG6EcIUzwM5T4MmgTN6V0WMbiaG_3Bqtn9oCoCJQKDyyZFtOoM3KXjvU_iSECxZt9HFrP-85M/s1600/rainbow_lights.jpg" width="320" /></a></div>
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<span style="font-family: Helvetica;"><span style="font-size: large;">To this I added a spectrum gradient.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVmXzn6fhZHItN7iKqSO1x4ZGcBJNTaHlPFBgKUetZlS8fi1BwMPKgPbx2-DgU17bKJXCVTPDEpcGO24CM4eiTOlYI21rrs3441_h46K_Q8Bl8oF69Vw8QQBukp_a7gMjA8-tXPqFWRYo/s1600/bokeh_pattern.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="293" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVmXzn6fhZHItN7iKqSO1x4ZGcBJNTaHlPFBgKUetZlS8fi1BwMPKgPbx2-DgU17bKJXCVTPDEpcGO24CM4eiTOlYI21rrs3441_h46K_Q8Bl8oF69Vw8QQBukp_a7gMjA8-tXPqFWRYo/s1600/bokeh_pattern.jpg" width="320" /></a></div>
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<span style="font-family: Helvetica;"><span style="font-size: large;">I also added a bokeh pattern to the light beams.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO_j02HbcmFCawRF5E39FjQkK8E8NIfsPvbweMDEARAw7jAay_Q2BN0eRADkAbh0xLXcJERWIqZNnb47MaEZf3LMRcZm4Z4H3urTlML0PanspQLPNP8xQ53ZHt1WMiMxsP5g3ytBdAB9c/s1600/plasma.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="293" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO_j02HbcmFCawRF5E39FjQkK8E8NIfsPvbweMDEARAw7jAay_Q2BN0eRADkAbh0xLXcJERWIqZNnb47MaEZf3LMRcZm4Z4H3urTlML0PanspQLPNP8xQ53ZHt1WMiMxsP5g3ytBdAB9c/s1600/plasma.jpg" width="320" /></a></div>
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<span style="font-family: Helvetica;"><span style="font-size: large;">Using a variety of smoke brush tips I painted in these “plasma” beams.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Hqv_JDP8YUK0-7Krj1yQMpnCoIhtT_KpbksL0AoCXekepc9VZVMGGgt4XQv972r8C3LS2AdFMBUwo58xnY241-8HeHwMrg_CICUlsndqoNkOXHmB6DCGkBRhoyqzbfd1hAHJpCXYiZY/s1600/footballer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="293" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Hqv_JDP8YUK0-7Krj1yQMpnCoIhtT_KpbksL0AoCXekepc9VZVMGGgt4XQv972r8C3LS2AdFMBUwo58xnY241-8HeHwMrg_CICUlsndqoNkOXHmB6DCGkBRhoyqzbfd1hAHJpCXYiZY/s1600/footballer.jpg" width="320" /></a></div>
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<span style="font-family: Helvetica;"><span style="font-size: large;">For the football player I chose a stock image that had no identifying markings. </span></span><span style="font-family: Helvetica; font-size: large;">I converted the image of the player to grayscale and increased the contrast and sharpness.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYELtC__UQRkmr1YWl9Dc-5Wm2vRLjNhDCew44J1l2uJX6m5j9IoSHYuIsRiFuycZnXb5iBlb_JS8M_NFLzwQOYqa5-rpPvYV-lwXoY1lhWtBCCBR-Bw8L4jXH8MlqLEHaHJxImYtlzmQ/s1600/aura.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="293" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYELtC__UQRkmr1YWl9Dc-5Wm2vRLjNhDCew44J1l2uJX6m5j9IoSHYuIsRiFuycZnXb5iBlb_JS8M_NFLzwQOYqa5-rpPvYV-lwXoY1lhWtBCCBR-Bw8L4jXH8MlqLEHaHJxImYtlzmQ/s1600/aura.jpg" width="320" /></a></div>
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<span style="font-family: Helvetica;"><span style="font-size: large;">I added a spectrum colored aura around the shape of the football player.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglbqECNQmjmMHmn0FjI_1ruPHVk74YP6Wk9H4uB-3qDaoukBzc9gJNo4V64Vnmbm8DJjczDeu3Q6DRDEm4Bs9Iq0O5AneuKWevKxYn4R9UHTi9i7vpS1KijYRkFItscR04_MkXqbJ2Yws/s1600/squares_background_2015_image_only.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="293" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglbqECNQmjmMHmn0FjI_1ruPHVk74YP6Wk9H4uB-3qDaoukBzc9gJNo4V64Vnmbm8DJjczDeu3Q6DRDEm4Bs9Iq0O5AneuKWevKxYn4R9UHTi9i7vpS1KijYRkFItscR04_MkXqbJ2Yws/s1600/squares_background_2015_image_only.jpg" width="320" /></a></div>
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<span style="font-family: Helvetica; font-size: large;">Then I added a second, brighter aura to arrive at this final image.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeTfw44vPZUBVwLYkI7TzZMoKkC9Tv3t4h2N2BDd1dEtH1gW6mxgnk6jIyLjX1164adIKpcKq9jzk8vrFz6u2niRghanqsxsJec691IRnDJkAAiLIqoaK2aJMVRVqAQW3PI5xULqhMEao/s1600/super_square_logo_2015_logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeTfw44vPZUBVwLYkI7TzZMoKkC9Tv3t4h2N2BDd1dEtH1gW6mxgnk6jIyLjX1164adIKpcKq9jzk8vrFz6u2niRghanqsxsJec691IRnDJkAAiLIqoaK2aJMVRVqAQW3PI5xULqhMEao/s1600/super_square_logo_2015_logo.jpg" width="320" /></a></div>
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<span style="font-size: large;">I created the new logo in Adobe Illustrator. In previous years, the logo felt more like </span><span style="font-size: large;">a headline with accompanying text. This year I wanted to design it more as an actual logo. </span></div>
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<span style="font-size: large;">I've designed the Super Square Off promotional for the past three years and this particular one is my favorite.</span></div>
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Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-4461864539091254772014-09-30T17:23:00.003-07:002014-10-01T08:58:21.616-07:00My Latest Logo Designs<span style="font-size: large;">I have been so busy I haven’t had time to write a blog article in quite awhile. Well, in truth I was a little distracted by a nice summer and a vacation. But I was also pretty busy and some of that busyness centered around logo designs. Here are a few I’ve designed in the past several months — all in Adobe Illustrator:</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrnK5vBcVzgjh958_bEsKcUpngh4kko-zGF-pK_naYKTPT9FngX_3EgtBZ1sAtS-PUMjz_eGhnmY9T0GYQYOFnFqio1w4reolX4-jf4l6MzxkpUVk2YM3-XX23x1GcGcLjSOXWu0dipP8/s1600/tomasini_tips.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrnK5vBcVzgjh958_bEsKcUpngh4kko-zGF-pK_naYKTPT9FngX_3EgtBZ1sAtS-PUMjz_eGhnmY9T0GYQYOFnFqio1w4reolX4-jf4l6MzxkpUVk2YM3-XX23x1GcGcLjSOXWu0dipP8/s1600/tomasini_tips.jpg" height="320" width="313" /></a></div>
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<i>Click any image for a larger view.</i></div>
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<span style="font-size: large;">This logo was designed as part of an internal training program. The gentleman conducting the training wanted a way to lighten up a very corporate training series so I branded him as a fun and approachable guy who is always available to help the staff learn what they need to learn. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY_j2IFRyGigOcjUC_GmdU1Ms-hMTSKUANGpQO_9Q8uN52vNQpGGexnmuejgPfcTvwedGAZC3iR89PHubR5bDQMLOPb0O23bR-O65Qj_jKujXvNVGCPi6_thG9l18304vMgO8DSmsG2mY/s1600/characters.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY_j2IFRyGigOcjUC_GmdU1Ms-hMTSKUANGpQO_9Q8uN52vNQpGGexnmuejgPfcTvwedGAZC3iR89PHubR5bDQMLOPb0O23bR-O65Qj_jKujXvNVGCPi6_thG9l18304vMgO8DSmsG2mY/s1600/characters.jpg" height="319" width="320" /></a></div>
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<span style="font-size: large;">One of the areas of this training centers around a program called Sales Force. Playing off of that name I took some liberties with his brand for use in a fun promotional poster.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQFa3TvgcEYpLIdbTTtEJsdwqnSF1DztAzKBJzvf1JDoQ3W7QEnMMSvPxPStqP_9NmVSUq83V6O2CeIhmNoAq5XzqObKNYnZkyeWQtwSWZVYWbsAWU3iYsq-BsUOzcdcg-mb-SfOC-51Y/s1600/poster_3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQFa3TvgcEYpLIdbTTtEJsdwqnSF1DztAzKBJzvf1JDoQ3W7QEnMMSvPxPStqP_9NmVSUq83V6O2CeIhmNoAq5XzqObKNYnZkyeWQtwSWZVYWbsAWU3iYsq-BsUOzcdcg-mb-SfOC-51Y/s1600/poster_3.jpg" height="319" width="320" /></a></div>
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<i>“Try not! Do! Or do not! There is no try.”</i></div>
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<span style="font-size: large;">For another internal promotional campaign I created this:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8tGvv_jmJRwTGB4wAIQFfQfPTTN1j4IRcY4h5y03dbijIx1N0J3nGJN1Wy8rNERPTufP3Rp6MPIVKfmp4GGh5H_-K1zxxgUWdK9-lnud6oEVdbggaVBAEGgkuWvg9FOmR7V0DUrsDb8k/s1600/beast_east_logo_final_mej.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8tGvv_jmJRwTGB4wAIQFfQfPTTN1j4IRcY4h5y03dbijIx1N0J3nGJN1Wy8rNERPTufP3Rp6MPIVKfmp4GGh5H_-K1zxxgUWdK9-lnud6oEVdbggaVBAEGgkuWvg9FOmR7V0DUrsDb8k/s1600/beast_east_logo_final_mej.jpg" height="320" width="320" /></a></div>
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<span style="font-size: large;">Finally I developed three versions of this logo for one of our customers:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaXiKPoI0Ri6F-KZV87wQq1s8Sji6OFi7hKs59HRRSEsib2x8mMG-KD8-clyTHuDoXEN-if8F7q_-b3hhpRJorF7KiJDfZb_TziiNZQWusJEFz8F2RzetcWexVQlmKtmL6X174cjKEzDI/s1600/tech_simple_logo_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaXiKPoI0Ri6F-KZV87wQq1s8Sji6OFi7hKs59HRRSEsib2x8mMG-KD8-clyTHuDoXEN-if8F7q_-b3hhpRJorF7KiJDfZb_TziiNZQWusJEFz8F2RzetcWexVQlmKtmL6X174cjKEzDI/s1600/tech_simple_logo_1.jpg" height="85" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3obkRNJxHaghBpSp58DHAY1i0TRXTGTdU696R-GvZ46mMNYupsPjr1vSS5_kwQCCsywLXQu1x9peNHCpX_IVeaa655A_asti1SQf5R31Lp3ERkQMofSsu-lw3K5_RxMYWw178hbZn-lQ/s1600/tech_simple_logo_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3obkRNJxHaghBpSp58DHAY1i0TRXTGTdU696R-GvZ46mMNYupsPjr1vSS5_kwQCCsywLXQu1x9peNHCpX_IVeaa655A_asti1SQf5R31Lp3ERkQMofSsu-lw3K5_RxMYWw178hbZn-lQ/s1600/tech_simple_logo_2.jpg" height="119" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhooG4neM3pX7ayzGQW6hwPVZF1TBtKarnGjyuSrLqlEBvrrqOeSehl0o5z8BQ9Lt_CgDNDCitNfk4QKMMjLMjRPCxkbDvv9g7bGeZkx_mBsTq91n5B_nvNmxdfOG_rM_E9rYvgVPSM54/s1600/tech_simple_logo_3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhooG4neM3pX7ayzGQW6hwPVZF1TBtKarnGjyuSrLqlEBvrrqOeSehl0o5z8BQ9Lt_CgDNDCitNfk4QKMMjLMjRPCxkbDvv9g7bGeZkx_mBsTq91n5B_nvNmxdfOG_rM_E9rYvgVPSM54/s1600/tech_simple_logo_3.jpg" height="73" width="320" /></a></div>
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<span style="font-size: large;">Personally, I like the third one with the smart little tech droid.</span></div>
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<span style="font-size: large;">On top of these, I’ve been working on my own logo. But I’m not ready to reveal that yet. Stay tuned...</span></div>
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Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-8230725507335132372014-06-26T16:20:00.000-07:002014-06-26T16:41:47.035-07:00Rebranding Campaign<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Lyell Federal Credit Union decided to change their name to Focus First Feder Credit Union. Consequently, they needed to rebrand under this name, getting word of the name change out to their existing clientele while attracting new customers. The media company I work for took up the challenge with our Enterprise Marketing team. As the graphic designer on the team, it was my job to tackle all of the visual designs aspects of the rebrand.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy7IYl6l_Mcd4Dnuv3UTtFI4yv1OZm-1bOSYop6rYpKb9GIhrAjylk-CMGCqc5s9W8OSbDmZmyj96D5p9Vq3uSIr75QpCiX0n_UXskXmg6HQUNwi4BArVHSlfNw1StXDoD7JDm_RBfKww/s1600/ff_logo_dedign_concepts_martin_jamison.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy7IYl6l_Mcd4Dnuv3UTtFI4yv1OZm-1bOSYop6rYpKb9GIhrAjylk-CMGCqc5s9W8OSbDmZmyj96D5p9Vq3uSIr75QpCiX0n_UXskXmg6HQUNwi4BArVHSlfNw1StXDoD7JDm_RBfKww/s1600/ff_logo_dedign_concepts_martin_jamison.jpg" height="197" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>Here you can see my three logo design concepts </i></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>and the final concept work-up which I presented to the client.</i></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">I started of course with the <a href="http://martinjamison.blogspot.com/search/label/Logo%20Design" target="_blank">logo design</a>. I came up with 3 designs, all of which incorporated 2 interlocking letter “Fs”. My favorite has the interlocking letters forming the base of a pyramid. This was a slight tip-of-the-hat to the company”s former logo which included a prominent triangle.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Unknown to me at the time, the client had also hired an agency to simultaneously come up with logo designs. In the end, the client went with this third party design, which incorporates the letter “F” in a 3 dimensional, Escheresque graphic.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTGY6G0bzLf_BG4ChnZ-W-9Ln2s2Mg1NT8jkvqRdz2zmgttw7EXMtlDanqT9WaC-4yPrVLv9JQ80GN8i_o0W37FWFL-5NgW_-rIz52gc3VQVGTmqR11IvFAyAw-l6rYbH8R-_UbYPlsL0/s1600/ff_logo_design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTGY6G0bzLf_BG4ChnZ-W-9Ln2s2Mg1NT8jkvqRdz2zmgttw7EXMtlDanqT9WaC-4yPrVLv9JQ80GN8i_o0W37FWFL-5NgW_-rIz52gc3VQVGTmqR11IvFAyAw-l6rYbH8R-_UbYPlsL0/s1600/ff_logo_design.jpg" height="137" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>The client chose this logo designed by a third party.</i></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Still, they did decide to go with all the other marketing materials which I designed so I ended up swapping out my logo for the now official new logo from this third party. “Sigh.” Oh well, I’m a professional so I don’t brood over such things. We created a campaign which formed the basis of a smooth transition from the original corporate identity to the new brand.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Below are some of the pieces from this ongoing marketing campaign. The pieces from our presentation pitch to the client contain my logo design while those from the live campaign utilize my overall designs but with the official new third party logo added.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIWjE2sWi9svQb0zjr_mGMyg0KdkEVadsNq2oCcc550GI5neuo_glDyRg5xG-9qGp_WWjZ-8zYGu5KjfosSTKviiFAElwfyLC5lp6ogJE20o29yitBqgnXSWVEhGGhDDsGDTJCSzRsp_A/s1600/ff_direct_mail_design_martin_jamison.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIWjE2sWi9svQb0zjr_mGMyg0KdkEVadsNq2oCcc550GI5neuo_glDyRg5xG-9qGp_WWjZ-8zYGu5KjfosSTKviiFAElwfyLC5lp6ogJE20o29yitBqgnXSWVEhGGhDDsGDTJCSzRsp_A/s1600/ff_direct_mail_design_martin_jamison.jpg" height="199" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: large;"> </span><i>Direct mail pieces.</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvA1kOJUqzgjPBcF4tEhBCjkxWn4xJMaKUlSMJ2MN4govHKCiZPSJNT-7-Zqcyhh4P4wPpq-TsmqagukVzBMtHCEp77AVub7wuRbUo7wMiIeOD5M7_wkp7wtINk2M1w13-rmpfzDKL5OI/s1600/ff_print_online_design_martin_jamison.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvA1kOJUqzgjPBcF4tEhBCjkxWn4xJMaKUlSMJ2MN4govHKCiZPSJNT-7-Zqcyhh4P4wPpq-TsmqagukVzBMtHCEp77AVub7wuRbUo7wMiIeOD5M7_wkp7wtINk2M1w13-rmpfzDKL5OI/s1600/ff_print_online_design_martin_jamison.jpg" height="166" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i> Print and online display ads.</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibT8U_stF-PlEBoTK-pNK5E9i-WbGRL8DSws77qzuqrfZITlbIJHVctODi6sGJaCFT3tsAIfXW0CRX8e2AwSmqsUWuJ2M5mjSYYeZZ5bpPrG8iXsQ0BbGjSeOmKdfgIVhVrE3pPx991Fo/s1600/ff_promotionals_design_martin_jamison.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibT8U_stF-PlEBoTK-pNK5E9i-WbGRL8DSws77qzuqrfZITlbIJHVctODi6sGJaCFT3tsAIfXW0CRX8e2AwSmqsUWuJ2M5mjSYYeZZ5bpPrG8iXsQ0BbGjSeOmKdfgIVhVrE3pPx991Fo/s1600/ff_promotionals_design_martin_jamison.jpg" height="210" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"> </span><span style="font-family: Arial, Helvetica, sans-serif;"><i>Tent cards, brochures and transaction slips for the branch offices.</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwXQyKtUxyV9JkiHhsGfUi0xIbi-Mm7-Y7557hhqcn36KJTcvXuTQQ9UyWlqLcBGj7dShn5amMkLkFfQuwmrh9AiG8x_jxU0-g98l2cGHJ6_Jqs6Tc_532kqCDg_BLTl5vZMHkcdk8qo8/s1600/ff_social_media_design_martin_jamison.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwXQyKtUxyV9JkiHhsGfUi0xIbi-Mm7-Y7557hhqcn36KJTcvXuTQQ9UyWlqLcBGj7dShn5amMkLkFfQuwmrh9AiG8x_jxU0-g98l2cGHJ6_Jqs6Tc_532kqCDg_BLTl5vZMHkcdk8qo8/s1600/ff_social_media_design_martin_jamison.jpg" height="262" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>Social media design.</i></span></div>
Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-84152814446254787282014-06-02T16:48:00.000-07:002018-04-02T19:12:30.986-07:00Branding Campaign for a Carpet Cleaning Company<div style="font-family: Helvetica;">
<span style="font-size: large;">Clean and Green is a local carpet and tile cleaning company. They use highly effective yet 100% baby and pet safe cleaning products to expertly clean carpets, furniture upholstery and tile. The owners take great pride in their work. Theirs is a high-end, professional cleaning company and they needed to be branded as such.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6QFWC29I7RJ24LRZ-qfvHtL6vkDBRtbEZ4uhlNfo6_RPNClPz1NYuApzmUHjeWvdUq_FeKyypMV0wW7EgB1-K9MA6KKne9UGa3HldK8HKUoFwaRf-Yr-XrA2iJy_L63_MxMQ4xQeqaQw/s1600/logo_contrast_back.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6QFWC29I7RJ24LRZ-qfvHtL6vkDBRtbEZ4uhlNfo6_RPNClPz1NYuApzmUHjeWvdUq_FeKyypMV0wW7EgB1-K9MA6KKne9UGa3HldK8HKUoFwaRf-Yr-XrA2iJy_L63_MxMQ4xQeqaQw/s1600/logo_contrast_back.jpg" width="320" /></a></div>
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<i>Clean and Green’s original logo (top right) </i></div>
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<i>didn’t really stand out from this crowd.</i></div>
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<span style="font-size: large;">In redesigning the company’s brand and marketing materials, I began by researching the subject of “green” carpet cleaning on the web. I also examined the branding of Clean and Green’s competitors. This is what I found:</span><br />
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<li><span style="font-size: large;">Mostly sans serif fonts</span></li>
<li><span style="font-size: large;">The colors blue and green (for obvious reasons)</span></li>
<li><span style="font-size: large;">Leaves</span></li>
<li><span style="font-size: large;">Water droplets</span></li>
<li><span style="font-size: large;">Globes</span></li>
</ul>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Clean and Green’s original logo was no exception to the trends for this market. In order to help make their brand stand out from the rest of the field, I redesigned their logo.</span></div>
<div style="font-family: Helvetica;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinESUpp5rfjFiUZo5Leo9BNcxfESGHn0WgxUlsqPS_vE4TsnI60stX2ItM8RBCGPI4Ed7n2Mp7MCZl1zUDu37d9RElUhJfBiNs5ndx_ooG_sbQwP9YAPr0unaIvQfq2ntMaZjrntM2JcY/s1600/c_g_new_logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinESUpp5rfjFiUZo5Leo9BNcxfESGHn0WgxUlsqPS_vE4TsnI60stX2ItM8RBCGPI4Ed7n2Mp7MCZl1zUDu37d9RElUhJfBiNs5ndx_ooG_sbQwP9YAPr0unaIvQfq2ntMaZjrntM2JcY/s1600/c_g_new_logo.jpg" width="320" /></a></div>
<div style="font-family: Helvetica; text-align: center;">
<i>My redesign of the Clean and Green logo.</i></div>
<div style="font-family: Helvetica; min-height: 14px;">
<br /></div>
<div style="font-family: Helvetica;">
<span style="font-size: large;">After a number of preliminary thumbnail sketches and digital roughs, I decided on a butterfly as an example of a beautiful yet seemingly fragile representation of nature. I <a href="http://martinjamison.blogspot.com/2014/05/kerning-in-5-easy-steps.html" target="_blank">set the logotype</a> in the following fonts</span><br />
<span style="font-size: large;"><br /></span>
<br />
<ul>
<li><span style="font-size: large;">Kabel (Clean / Green)</span></li>
<li><span style="font-size: large;">Barcelona (Ampersand)</span></li>
<li><span style="font-size: large;">Gotham (Spurling’s / Carpet / Cleaning)</span></li>
</ul>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">The font Kabel is solid yet friendly and helps contrast the delicate butterfly graphic. It is easily read from a distance when seen on the side of a truck or on a yard sign. The font choices are almost entirely sans serif with the exception of the font Barcelona as used in the ampersand. This lone, serif glyph is enough to set a friendly tone for the logo overall, helping it to be more consumer friendly than corporate aloof.</span></div>
<div style="font-family: Helvetica; min-height: 14px;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAOWwGoiXaY78dY9Q9foCoKYaelu7EO7KWoBgzQNBsoyk1V_Fu_Y7BkWV1GemrpJB8gzNeWtEe5YWsYHO5P2YiEa8Sq6n86RI5C4pKT_q9NTC0piP3pkm1KcDHuNL3QGhnpMbuLCnlx9U/s1600/logo_and_concept_development.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAOWwGoiXaY78dY9Q9foCoKYaelu7EO7KWoBgzQNBsoyk1V_Fu_Y7BkWV1GemrpJB8gzNeWtEe5YWsYHO5P2YiEa8Sq6n86RI5C4pKT_q9NTC0piP3pkm1KcDHuNL3QGhnpMbuLCnlx9U/s1600/logo_and_concept_development.jpg" width="320" /></a></div>
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<i><span style="font-family: "arial" , "helvetica" , sans-serif;">The logo as it appears in print with assorted tag lines. </span></i></div>
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<i><span style="font-family: "arial" , "helvetica" , sans-serif;">On the left you can also see details of the logo development.</span></i></div>
<div style="font-family: Helvetica; min-height: 14px; text-align: center;">
<br /></div>
<div>
<div style="font-family: Helvetica;">
<span style="font-size: large;">At some point in the process I came up with the “Clean you can…” tag lines. Some variations of this tag line include:</span></div>
<div style="font-family: Helvetica;">
<span style="font-size: large;"><br /></span>
</div>
<ul style="font-family: Helvetica;">
<li><span style="font-size: large;">Clean you can sink your feet into.</span></li>
<li><span style="font-size: large;">Clean you can reflect on.</span></li>
<li><span style="font-size: large;">Clean you can sink your claws into.</span></li>
<li><span style="font-size: large;">Clean enough to toss the five second rule.</span></li>
</ul>
<div style="font-family: Helvetica;">
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Each tag line is accompanied by an appropriate photo image to appeal to different segments of the marketing audience. </span></div>
<div style="font-family: Helvetica;">
<span style="font-size: large;"><br /></span></div>
<div style="font-family: Helvetica;">
<span style="font-size: large;">Just for fun, I also placed a version of the butterfly graphic into each photo image. Can you spot the butterfly?</span></div>
<div style="font-family: Helvetica;">
<span style="font-size: large;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgavmf0PGo8_Xf-FLXOoVEIZz-27EdB23gh5BGS9dlu7UKwTN2H1oyj2xJp5FeJk9QGT1p_vqE8o1f96zCwMN90w40CFvz3ncsPdbrfhGobK7sby4GjmwnfmnkRb8nfsiEmfea0kLgRKC4/s1600/popcorn_girl.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgavmf0PGo8_Xf-FLXOoVEIZz-27EdB23gh5BGS9dlu7UKwTN2H1oyj2xJp5FeJk9QGT1p_vqE8o1f96zCwMN90w40CFvz3ncsPdbrfhGobK7sby4GjmwnfmnkRb8nfsiEmfea0kLgRKC4/s1600/popcorn_girl.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQZfVgWYIBN4hbrUKph6iGt5-vF6pP284Ld5Z6bwx2y69M9YkshtdkagjXcLqOYO6H6qDwMiQPyMfoyBPpPtvL-8iaKUWHOpDaBrJskEazBY8QahcyN0ZBBGZOdX7W-tDQvK6v2f-ckj8/s1600/kitty.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQZfVgWYIBN4hbrUKph6iGt5-vF6pP284Ld5Z6bwx2y69M9YkshtdkagjXcLqOYO6H6qDwMiQPyMfoyBPpPtvL-8iaKUWHOpDaBrJskEazBY8QahcyN0ZBBGZOdX7W-tDQvK6v2f-ckj8/s1600/kitty.jpg" width="320" /></a></div>
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<span style="font-size: large;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkQ-63q2kIKTY0zGpntsAZX5D06_4gFld-Zw5qIlfP9K5tQjIu-bdzxwpYve6yOvmGc0KBRlqL3oKy8O7Zt4_9xOh9nVMLOwUGtlsqe3d_N18nbOuqyRUJnEHaPxIsFeQafBFNPeD17t8/s1600/legs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkQ-63q2kIKTY0zGpntsAZX5D06_4gFld-Zw5qIlfP9K5tQjIu-bdzxwpYve6yOvmGc0KBRlqL3oKy8O7Zt4_9xOh9nVMLOwUGtlsqe3d_N18nbOuqyRUJnEHaPxIsFeQafBFNPeD17t8/s1600/legs.jpg" width="320" /></a></div>
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<span style="font-size: large;"><br /></span></div>
<div style="font-family: Helvetica;">
<span style="font-size: large;">Below are some examples of how I’ve applied these messages to direct mail pieces, newspaper inserts, responsive website layouts, door hangers and more: </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgODIwE3PEjrQg__jdkHVoIdPvna5iZg__3DrZYlsSnGECRHaBWMmFjL8jAeKJ6wqT_KrM6sJ2ttYtoLUlAlBZOW0BSZeRUI-o_voVui_0Poy5G-hTmPGYB6OukiXACAJ015IfHSKAC0gI/s1600/print_design_items_2_cg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgODIwE3PEjrQg__jdkHVoIdPvna5iZg__3DrZYlsSnGECRHaBWMmFjL8jAeKJ6wqT_KrM6sJ2ttYtoLUlAlBZOW0BSZeRUI-o_voVui_0Poy5G-hTmPGYB6OukiXACAJ015IfHSKAC0gI/s1600/print_design_items_2_cg.jpg" width="320" /></a></div>
<div style="font-family: Helvetica; text-align: center;">
<i>Print and deliver insert (front and back) and door hanger leave behind.</i></div>
<div style="font-family: Helvetica; text-align: center;">
<i><br /></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBh4pAIWQSl0OEVA34MKNq4yLMZOQtciPQhK-00oj2r0gasiUnbvIDYPdE3_cEGLW-iyTZW1BzEzBQdl4jjyFSzDLWthbvWQBMDUXnlF0tpfWF_cmk3foHYjZeNNCqXtTigRORqnXWz-4/s1600/print_design_items_cg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBh4pAIWQSl0OEVA34MKNq4yLMZOQtciPQhK-00oj2r0gasiUnbvIDYPdE3_cEGLW-iyTZW1BzEzBQdl4jjyFSzDLWthbvWQBMDUXnlF0tpfWF_cmk3foHYjZeNNCqXtTigRORqnXWz-4/s1600/print_design_items_cg.jpg" width="320" /></a></div>
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<i style="font-family: Helvetica;">Print ad, lawn sign, brochure.</i></div>
<div style="font-family: Helvetica; text-align: center;">
<i><br /></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiij10mHWv4uonOPxbuvXhXZc_tb59GrCVc1r6uaFUp92LcU6j_irf1hnaMKx0NV62L9n8EopgBZMFBkSzHWxjrV6CQhrw9mYtNxXlEsIkpt4WmNgQd6AqQeeEZnUAdgAluIv6ac85sBqo/s1600/website_design_cg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiij10mHWv4uonOPxbuvXhXZc_tb59GrCVc1r6uaFUp92LcU6j_irf1hnaMKx0NV62L9n8EopgBZMFBkSzHWxjrV6CQhrw9mYtNxXlEsIkpt4WmNgQd6AqQeeEZnUAdgAluIv6ac85sBqo/s1600/website_design_cg.jpg" width="320" /></a></div>
<div style="font-family: Helvetica; text-align: center;">
<i>Responsive website design.</i></div>
<div style="font-family: Helvetica; text-align: center;">
<i><br /></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Og1uH1gkNypPUTm41Sb78OJ28aogVOK_TMDNcZuEtxgpbBXVR6dNj0RxfvY47NRWdzPkic9IgzSfDFr-qdNQdldAjeNXGsnmSKFK3qmHAvIY3UFHmBss43Xz-v3kDIZSt633QslzE6s/s1600/stationery_design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Og1uH1gkNypPUTm41Sb78OJ28aogVOK_TMDNcZuEtxgpbBXVR6dNj0RxfvY47NRWdzPkic9IgzSfDFr-qdNQdldAjeNXGsnmSKFK3qmHAvIY3UFHmBss43Xz-v3kDIZSt633QslzE6s/s1600/stationery_design.jpg" width="320" /></a></div>
<div style="font-family: Helvetica; text-align: center;">
<i>Office stationery design.</i></div>
<div style="font-family: Helvetica; text-align: center;">
<i><br /></i>
<br />
<div style="text-align: left;">
<span style="font-size: large;">I believe this rebrand helps Clean and Green stand out from the competition and repositions them as a more high-end cleaning business. </span></div>
</div>
Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com2tag:blogger.com,1999:blog-1928682818254059751.post-11981881880742873292014-05-24T08:51:00.002-07:002014-06-03T08:43:12.248-07:00Design Campaign for a Catering and Events Business<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZDefL_iHdFYPPUBAtU7HGkMY9mQTrSqSqDL2WcuCwKc-kzxI_6rQ2COFm4FW39v_qK8aJYZytGK0dNA8F_NCYuBhBLztj8IusNwVVLhdjWCJ1SMop6U0BPigUdXFyi40bHiI8XnZkaAM/s1600/red_osier_catering_logo_cmyk.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZDefL_iHdFYPPUBAtU7HGkMY9mQTrSqSqDL2WcuCwKc-kzxI_6rQ2COFm4FW39v_qK8aJYZytGK0dNA8F_NCYuBhBLztj8IusNwVVLhdjWCJ1SMop6U0BPigUdXFyi40bHiI8XnZkaAM/s1600/red_osier_catering_logo_cmyk.jpg" height="160" width="320" /></a></div>
<div style="font-family: Helvetica; text-align: center;">
<i>I made this glass button representation of their existing logo.</i></div>
<div style="font-family: Helvetica; text-align: center;">
<br /></div>
<div style="font-family: Helvetica;">
<span style="font-size: large;">Red Osier Catering is a catering and event off-shoot of the <a href="http://martinjamison.blogspot.com/2014/05/restaurant-campaign.html" target="_blank">restaurant I featured in my previous post</a>. They have several permanent storefront locations and a presence at many event locations throughout the Rochester area.</span></div>
<div style="font-family: Helvetica; min-height: 14px;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;"><br /></span>
<div style="font-family: Helvetica;">
<span style="font-size: large;">I recently designed a new branding campaign for the company which included outdoor venue signage and banners in various sizes, take-home menus tailored specifically for locations at the Greater Rochester Airport, the Monroe County Office Building in downtown Rochester and the catering location. The campaign also included print and online advertising as well as designs for their social media efforts.</span></div>
<div style="font-family: Helvetica;">
<span style="font-size: large;"><br /></span></div>
<div style="font-family: Helvetica;">
<span style="font-size: large;">I used the red color from their logo as the primary branding color for the business. From this I created a custom background style which I use in almost all, if not all, of their marketing pieces. Font usage and typesetting is also consistent throughout the campaign.</span></div>
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<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAmXzn1A2j0Tva-w1B4DbcGks-slqp9xSYa69JBhr2wPPtVibsbTF8o_JGlIWwxOVz5uDwT0gmEpi2HnS44Ce-FdZapBVpCqLZuviK7OEVIVSXN8xtFYuVI3iPeUp_P57hyphenhyphenchQb2LkPfw/s1600/outdoor_sign_design_martin_jamison.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAmXzn1A2j0Tva-w1B4DbcGks-slqp9xSYa69JBhr2wPPtVibsbTF8o_JGlIWwxOVz5uDwT0gmEpi2HnS44Ce-FdZapBVpCqLZuviK7OEVIVSXN8xtFYuVI3iPeUp_P57hyphenhyphenchQb2LkPfw/s1600/outdoor_sign_design_martin_jamison.jpg" height="202" width="320" /></a></div>
<div style="font-family: Helvetica; text-align: center;">
<i>Some of their outdoor signage.</i></div>
<div style="font-family: Helvetica; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBwjzXmtMLesI9ICEaWWEvLDp0cbk0cgbmX1ejTX4W9-o9m5Lp5spBb9SHKprRCeHkNQpB1_1wful0ySSMbcDvei7P8LI3nZtCdUw16sI5dkxlFEwY3O1krMkxvpqpbgU-0kRnYsaPVac/s1600/roc_print_design_martin_jamison.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBwjzXmtMLesI9ICEaWWEvLDp0cbk0cgbmX1ejTX4W9-o9m5Lp5spBb9SHKprRCeHkNQpB1_1wful0ySSMbcDvei7P8LI3nZtCdUw16sI5dkxlFEwY3O1krMkxvpqpbgU-0kRnYsaPVac/s1600/roc_print_design_martin_jamison.jpg" height="213" width="320" /></a></div>
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<i>Print advertising for the campaign.</i></div>
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<i><br /></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpCPplN1YCtqIJczixz4-a2JBk32QY8WWLS6hAxWagN3T_WJWxz6bEewfqHn9N_C9PybK60c0TZ63neyLp53xY6JxGNW86E70-2v_ioZFj_Ymmv1siVvDkFC1RQXW_fJYrRggqQZ0vPos/s1600/roc_social_media_design_martin_jamison.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpCPplN1YCtqIJczixz4-a2JBk32QY8WWLS6hAxWagN3T_WJWxz6bEewfqHn9N_C9PybK60c0TZ63neyLp53xY6JxGNW86E70-2v_ioZFj_Ymmv1siVvDkFC1RQXW_fJYrRggqQZ0vPos/s1600/roc_social_media_design_martin_jamison.jpg" height="203" width="320" /></a></div>
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<i>Social media and online advertising for the campaign.</i></div>
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<i><br /></i></div>
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<i><br /></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQwJ_kbif8yjSF2P9DjbFJin3T336pRbHOWDkUjL0hyphenhyphenlBE4YhfM0Nkto9g2Z6eatpB61pW0gAte00Ajr7k4HowObVaFNoEBZzABLt5eNkqjeWH3ph6108CnlA0YjUiarTth4NqEbUmsGE/s1600/roc_menu_design_martin_jamison.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQwJ_kbif8yjSF2P9DjbFJin3T336pRbHOWDkUjL0hyphenhyphenlBE4YhfM0Nkto9g2Z6eatpB61pW0gAte00Ajr7k4HowObVaFNoEBZzABLt5eNkqjeWH3ph6108CnlA0YjUiarTth4NqEbUmsGE/s1600/roc_menu_design_martin_jamison.jpg" height="206" width="320" /></a></div>
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I tailored these menu designs to fit their several locations. </div>
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Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-15689971214860941292014-05-18T10:39:00.002-07:002020-08-24T08:39:34.947-07:00Restaurant Campaign<div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMgb2XenzoWbyYzqV9S5f5Q0ZoMY3RUfn_m0WGXEFWgPzKt6hc7WJVroa3wHEnw15PufxIq99Fo3agUyEMrr7YMlDa5NB0MzppXCJVnYYeNhoOyxobFoLzdQuPVx2uez_xJdihk2FCcQk/s1600/ro_logo.jpg" imageanchor="1" style="font-family: Times; font-size: medium; margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMgb2XenzoWbyYzqV9S5f5Q0ZoMY3RUfn_m0WGXEFWgPzKt6hc7WJVroa3wHEnw15PufxIq99Fo3agUyEMrr7YMlDa5NB0MzppXCJVnYYeNhoOyxobFoLzdQuPVx2uez_xJdihk2FCcQk/s1600/ro_logo.jpg" height="182" width="320" /></a></div>
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<span style="font-size: large;">This local Restaurant is an excellent dining established located in Stafford, New York. The restaurant has a loyal following but the owners would like to increase the patronage of their traditional customers while growing their younger customer base. The problem for this restaurant is <i><b>location, location, location</b></i>. It is situated in the middle of a very rural community about halfway between Rochester and Buffalo, so their customers are facing about a 45 minute drive from either direction. Complicating things even more is the growing competition from steak house chains. </span></div>
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<span style="font-size: large;">The media company which employees me approached the restaurant’s management with a plan to tackle this problem. As the graphic designer on the team, my task was to design a campaign which would:</span></div>
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<li><span style="font-size: large;">Reengage the existing customer base</span></li>
<li><span style="font-size: large;">Grab the attention of the younger crowd</span></li>
<li><span style="font-size: large;">Make a lasting impression with potential customers </span></li>
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<span style="font-family: Helvetica;">To accomplish this I needed a strong conceptual approach that would:</span></span><br />
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<li><span style="font-family: Helvetica; font-size: large;">Demand attention</span></li>
<li><span style="font-family: Helvetica; font-size: large;">Compete with the slick advertising of the chains</span></li>
<li><span style="font-family: Helvetica; font-size: large;">Minimize (if not neutralize) the perceived distance/location problem</span></li>
<li><span style="font-family: Helvetica; font-size: large;">Redesign their current website to improve user experience across all platforms from desktop to tablet to smart phone. </span></li>
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<span style="font-size: large;"><span style="font-family: Helvetica;">I did this and more, designing a comprehensive campaign for the client with everything from print and online advertising to a new website and even new menus and gift certificates. Here is the campaign – </span><span style="font-family: Helvetica;"><i>All of the pricing seen below is for placement purposes only and is not necessarily accurate</i>:</span></span><br />
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<i>Click any image for a larger view. </i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihfBRTsGMXqZ9iRL7vVRgPqqQxL3966jUVqibhAu0PoStho-sxBi6UF_m0kK9z4lCBY458n4c0aSNJHJYi0q3KA-I5PIu6MYov_Nhl0ll-sCgpS91gpPhBLdmkUfhhaVH_32IeogLGOgg/s1600/Print_design_concept_1A.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihfBRTsGMXqZ9iRL7vVRgPqqQxL3966jUVqibhAu0PoStho-sxBi6UF_m0kK9z4lCBY458n4c0aSNJHJYi0q3KA-I5PIu6MYov_Nhl0ll-sCgpS91gpPhBLdmkUfhhaVH_32IeogLGOgg/s1600/Print_design_concept_1A.jpg" height="320" width="304" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEbVxlQAB2nVnxX-VC_MSvL5b9Sq5FlBgKCoJxEIZ99fHWyl_EYr3qjG1esARwvGv4spY37jBQCOVVCEADe7y4URn32EX0G1aS2QKuzhqJIBpcJww-o0ZFNGTfg1OKXPRv4d5ABWG9uYg/s1600/Print_design_concept_1B.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEbVxlQAB2nVnxX-VC_MSvL5b9Sq5FlBgKCoJxEIZ99fHWyl_EYr3qjG1esARwvGv4spY37jBQCOVVCEADe7y4URn32EX0G1aS2QKuzhqJIBpcJww-o0ZFNGTfg1OKXPRv4d5ABWG9uYg/s1600/Print_design_concept_1B.jpg" height="320" width="304" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE12-t5qPa2FS6HKl7i36QEq2yjovveo092zZXGZGsmLIXIAr5sNxB6lXLqRRQ9FAojV7a4gV8DtH-kE5BlgJnyJS7FJvf2MAhHxSwPxWWLeY9FZiUfbfwcP-L1Nw1q3LZ12Z09Vtf7W8/s1600/Print_design_concept_1C.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE12-t5qPa2FS6HKl7i36QEq2yjovveo092zZXGZGsmLIXIAr5sNxB6lXLqRRQ9FAojV7a4gV8DtH-kE5BlgJnyJS7FJvf2MAhHxSwPxWWLeY9FZiUfbfwcP-L1Nw1q3LZ12Z09Vtf7W8/s1600/Print_design_concept_1C.jpg" height="320" width="304" /></a></div>
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<span style="font-size: large;">When I went to my initial visit with the client, one of the first thoughts that came to the mind of this city boy was, “This is crop circle country!” After they served me a delicious lunch my thought was, “I think people WILL travel light years for this excellent meal and atmosphere.” These initial thoughts formed the basis of my <b><i>“They Came from Far, Far Away” </i></b>concept. It is intended as the attention getting start of the overall print and online advertising campaign. If some folks are willing to travel light years for a great dining experience, 45 minutes suddenly doesn’t seem so bad. The main images of the cow, chicken and lobster required extensive <a href="http://martinjamison.blogspot.com/search/label/PhotoShop" target="_blank">Photoshop composite/illustration work</a>.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilLOND-U47lyHkQ0g1oVPqS6JL5ExRI7VyQ6GPAjIvGnVvMJOEPjIo1pFWI2z2E0ESHa1GbAgSw1FdbDJ4oAQkriIIn049Nk3bl7ybabYsiJs5Ov_tw4cg6RFRsj0vW4O8_JtcYIShi1g/s1600/print_design_concepts_2ABC.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilLOND-U47lyHkQ0g1oVPqS6JL5ExRI7VyQ6GPAjIvGnVvMJOEPjIo1pFWI2z2E0ESHa1GbAgSw1FdbDJ4oAQkriIIn049Nk3bl7ybabYsiJs5Ov_tw4cg6RFRsj0vW4O8_JtcYIShi1g/s1600/print_design_concepts_2ABC.jpg" height="128" width="320" /></a></div>
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<span style="font-size: large;">Following on the heels of this first salvo is a more traditional message. Still maintaining the new branding approach of the custom typography, photos of young customers and price incentives, I’ve switched out the very conceptual imagery with beauty shots of food. These photos are for placement only and are expected to be replaced with custom photography. The only photo which may remain is the lobster.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLju045zDZmVWT0j2NLQJDR0m_0m_MPENSfyXdOYANLHxZoLGZMkMSmRims0-as2E20plQ-vSAKQQfNS92KhCsV7K52W63vUTiLD9DG6uZgA2OAdgp01rfu-PBhy9ZYJQtrVT10Jn2qLs/s1600/ROL_2_sided_insert_design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLju045zDZmVWT0j2NLQJDR0m_0m_MPENSfyXdOYANLHxZoLGZMkMSmRims0-as2E20plQ-vSAKQQfNS92KhCsV7K52W63vUTiLD9DG6uZgA2OAdgp01rfu-PBhy9ZYJQtrVT10Jn2qLs/s1600/ROL_2_sided_insert_design.jpg" height="261" width="320" /></a></div>
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<i>Newspaper insert (front and back)</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju5gNll8Ipvzxo37e_vvD0BvNsGrMQ6OcR-Uzu8O0UoFi0GRIypklWBnHSd3lgC6DFZJYP_cnkWr6vJj4ltFo1-Z4KCS15NuEBEayqW_GDsLkVD2By4kH-ZEpFVwvwLKn_-OKXPrvQQx4/s1600/map_closeup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju5gNll8Ipvzxo37e_vvD0BvNsGrMQ6OcR-Uzu8O0UoFi0GRIypklWBnHSd3lgC6DFZJYP_cnkWr6vJj4ltFo1-Z4KCS15NuEBEayqW_GDsLkVD2By4kH-ZEpFVwvwLKn_-OKXPrvQQx4/s1600/map_closeup.jpg" height="187" width="320" /></a></div>
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<i>Here is a close up of the map from the insert.</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAMKLAtGDqVP3iL4Nk79FoKJbbCV5qFnwhKD_Ishh4cwxL3KII6oNh4xmjb-6uynTq3_l-AIiteGL6g9dAdgUtHfQd3NAC4PxsoYlpp9GPDgVcywyxiQZ8buD0c1d4vyP4FbbDrKyKI0U/s1600/ROL_social_media_design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAMKLAtGDqVP3iL4Nk79FoKJbbCV5qFnwhKD_Ishh4cwxL3KII6oNh4xmjb-6uynTq3_l-AIiteGL6g9dAdgUtHfQd3NAC4PxsoYlpp9GPDgVcywyxiQZ8buD0c1d4vyP4FbbDrKyKI0U/s1600/ROL_social_media_design.jpg" height="261" width="320" /></a></div>
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<i>Social media messaging.</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikoeeedEnvnoAoae1me7IjJNVHt6s76BMQOZlO3GEz4U2LxfWbJD6Irsr-tpWSPovYpiM1yFpXXYZKJJw-gi_oLCRaLSpnJnb4n9rqdu2VyFc4c4HfqiHLaYkk-ka2f28D6rph9aXCGb8/s1600/ROL_responsive_website_design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikoeeedEnvnoAoae1me7IjJNVHt6s76BMQOZlO3GEz4U2LxfWbJD6Irsr-tpWSPovYpiM1yFpXXYZKJJw-gi_oLCRaLSpnJnb4n9rqdu2VyFc4c4HfqiHLaYkk-ka2f28D6rph9aXCGb8/s1600/ROL_responsive_website_design.jpg" height="261" width="320" /></a></div>
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<i>Responsive website design.</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9idvLoox97O5cggXPMu2TzTgZHGbnKoW6BAv1D7TTnU5jB9uZvqvFgg25ye7vDRnHaHJ-HOr_rIOB3pS5j_RK0c52rWiS7aXHPFo0tU3QLxOKYqTVCgUdFEIuTsiAX5SgFL-DjxF_q0U/s1600/ROL_menu_design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9idvLoox97O5cggXPMu2TzTgZHGbnKoW6BAv1D7TTnU5jB9uZvqvFgg25ye7vDRnHaHJ-HOr_rIOB3pS5j_RK0c52rWiS7aXHPFo0tU3QLxOKYqTVCgUdFEIuTsiAX5SgFL-DjxF_q0U/s1600/ROL_menu_design.jpg" height="261" width="320" /></a></div>
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<i>Menu design (including a trifold brochure for clients to take home).</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPxAtgwfImWbHKV4lBWKOw5VR-hoXMXurCnhGceqpnDpSq_VvM7vwsmGPfrlTT034rhc5QPdzkVcfMJqd7_zPMEskC3FRQ-LIKVnbEOChKY6MnDdBX_cE4oXrren9yq-RyoK6LbQ_SAb8/s1600/gift_certificate_design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPxAtgwfImWbHKV4lBWKOw5VR-hoXMXurCnhGceqpnDpSq_VvM7vwsmGPfrlTT034rhc5QPdzkVcfMJqd7_zPMEskC3FRQ-LIKVnbEOChKY6MnDdBX_cE4oXrren9yq-RyoK6LbQ_SAb8/s1600/gift_certificate_design.jpg" height="261" width="320" /></a></div>
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<i>Redesigned gift certificates to appeal to a broader demographic.</i></div>
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<span style="font-size: large;">In the end, the client decided they want to keep their existing web site and only use some of the print elements of the campaign. Not a slam dunk for me, but I hope even this will help them grow their customer base. </span></div>
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Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0tag:blogger.com,1999:blog-1928682818254059751.post-39721236452929234952014-05-15T20:29:00.001-07:002014-06-03T08:48:37.388-07:00Kerning in 5 Easy Steps<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Kerning refers to the spacing between any 2 individual letters. For example, in the word <b>TYPESETTING</b> we can kern the space between the letters <b>T</b> and <b>Y</b> or between the letters <b>N</b> and <b>G </b>or between any of the other letter pairs in that word. </span><br />
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Tracking (sometimes called “letter spacing”) refers to the spacing between all of the letters in a word or a block of text.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIBIxeF4FZRze69YEPzs7KAytleZxjnlpKVqEamYVa09JLretAugm7aPnN1mrjVwC1M0Let0oDsKMhM8nBMRfq2oDqLsKpJTONFg7HEDcIyBTPt5_FbjHkuWulylf-7zv3DW4fq5dIBO8/s1600/typesetting.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIBIxeF4FZRze69YEPzs7KAytleZxjnlpKVqEamYVa09JLretAugm7aPnN1mrjVwC1M0Let0oDsKMhM8nBMRfq2oDqLsKpJTONFg7HEDcIyBTPt5_FbjHkuWulylf-7zv3DW4fq5dIBO8/s1600/typesetting.jpg" height="247" width="320" /></a><i> </i></div>
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<i><span style="font-family: Arial, Helvetica, sans-serif;">Click each image for a larger view.</span></i></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Although kerning deals with the spacing between two letters, I like to use an approach which has me focus on three letters at a time. I believe this approach is attributed to typographer and designer Ed Benguiat. When I need to adjust the kerning / tracking of a word (while <a href="http://martinjamison.blogspot.com/search/label/Logo%20Design" target="_blank">designing a logo</a> for example) I typically follow this process:</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizN3QS3Ow9my4lxmUUvVoUZ2cBCijmrtjpLAdylm-HN3nmKnoqS5y4F5k3WVKUH1p_Q0FToOE9sr5xVCj71tc860Yb2ECMrHrUoJMVoTI5otRsw2CcKRj5bDpj8uyaPy281Ne3klhrgDU/s1600/Indesign_preferences_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizN3QS3Ow9my4lxmUUvVoUZ2cBCijmrtjpLAdylm-HN3nmKnoqS5y4F5k3WVKUH1p_Q0FToOE9sr5xVCj71tc860Yb2ECMrHrUoJMVoTI5otRsw2CcKRj5bDpj8uyaPy281Ne3klhrgDU/s1600/Indesign_preferences_1.jpg" height="320" width="278" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj97nOWVQD6OPS0EAYJ1yako0rLU-SAVLjiqJ3H5N-Ggyat_opGLfSNkBmW6nQbtO2AlRYasA2Dbjy_0MILX7MKyMtsxSUX8u53QMZ2TmKzb1KwpT7CdEnBhDszio1-CLe8iCLbFGYrOfU/s1600/InDesign_Preferences_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj97nOWVQD6OPS0EAYJ1yako0rLU-SAVLjiqJ3H5N-Ggyat_opGLfSNkBmW6nQbtO2AlRYasA2Dbjy_0MILX7MKyMtsxSUX8u53QMZ2TmKzb1KwpT7CdEnBhDszio1-CLe8iCLbFGYrOfU/s1600/InDesign_Preferences_2.jpg" height="247" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>Step 1:</b> Customize your kerning/tracking increments in preferences. In InDesign you will find the Kerning / Tracking increments setting under InDesign / Preferences / Units & Increments. The default in InDesign is 20/1000 em. Personally, I like to set this to 5/1000 em simply because some letter relationships require a finer adjustment than the default of 20 will allow. Changing this setting to 5 gives me all the control I need. Now I can place my text tool’s I-beam cursor between letters and add or remove kerning by holding down the command key (Mac) while pressing either the left or right arrow keys.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLxFW1h5wnY7rq0m2Xc5cFssFYIFbZJLfFuX3gvF9WUCiuu-6DXZlLx5HMQAhmbjhZCNahcjc-dqEsSTbwukDCxfH73GHDCfhUTlVK4f757sn8q-f1TOiixPX5PUqYdsSYdY4INml93lg/s1600/kerning_tracking.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLxFW1h5wnY7rq0m2Xc5cFssFYIFbZJLfFuX3gvF9WUCiuu-6DXZlLx5HMQAhmbjhZCNahcjc-dqEsSTbwukDCxfH73GHDCfhUTlVK4f757sn8q-f1TOiixPX5PUqYdsSYdY4INml93lg/s1600/kerning_tracking.jpg" height="144" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>I can also manually type </i><i>smaller or larger increments </i></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>for each individual letter using the kerning </i><i>and tracking </i></span></div>
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<i><span style="font-family: Arial, Helvetica, sans-serif;">settings as found on the control panel.</span></i></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>Step 2:</b> Using the 3 letter approach, I zoom in close enough to focus on just three letters. It is tempting to start at the beginning of the word, working left to right. However, I like to do a quick pass across the word to see if I notice any grouping of three letters that already looks “correct.” In this case, I do not see such a grouping but the letters <b>ETT</b> appear to be nearly correct so I’m going to start with them. By just tweaking the spacing between <b>E</b> and <b>T</b>, I now have my first grouping of three as a standard by which to judge the other groupings.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiYZuPkLgTpoCZb5YEqThbAcuae0XG_tps7P4Bm3IwneFRUf_czLE7jS4inwCZMzOTmZaC7jOXiDnuw774cZ0dkJxF91O5ITjQi8pMB1EgvX3K6PK8LtpIfP_pnhcTIx8k4ti_hyslJoU/s1600/benguait.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiYZuPkLgTpoCZb5YEqThbAcuae0XG_tps7P4Bm3IwneFRUf_czLE7jS4inwCZMzOTmZaC7jOXiDnuw774cZ0dkJxF91O5ITjQi8pMB1EgvX3K6PK8LtpIfP_pnhcTIx8k4ti_hyslJoU/s1600/benguait.jpg" height="175" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">I will continue moving left – focusing on the letters <b>SET</b>, or right – focusing on <b>TIN,</b> making adjustments to three letters at a time and intuitively balancing the positive and negative space between the letters until I have covered the entire word. Many times this first run is sufficient to correct the kerning of a word. Often times, however, I encounter a combination of letters that is more challenging. In those situations, I add the following steps:</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiae5XeDjmbV30fISiPibjH5EarQH4SvPszJTiRS4BVudfHIN-KtYY7X42OH9bti3vL4ss4jzAAo7ImVl9zOOhyphenhyphenLh0hhsW-E8fADhAtt57j2YdNoKT5LmzuYkvs7eGxdjcOH6B7-0BE6DE/s1600/9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiae5XeDjmbV30fISiPibjH5EarQH4SvPszJTiRS4BVudfHIN-KtYY7X42OH9bti3vL4ss4jzAAo7ImVl9zOOhyphenhyphenLh0hhsW-E8fADhAtt57j2YdNoKT5LmzuYkvs7eGxdjcOH6B7-0BE6DE/s1600/9.jpg" height="175" width="320" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>Step 3:</b> Next, I like to rotate the word so it is upside-down. Then I go through the same process of examining 3 letters at a time, making adjustments as needed.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBs5p8qWDoCCbIzg_wQLEgFcw2g-pSOTEzUK6M-g6zwzxpsrainq1s7wmzP4dpHuihrJj8ZbtnO5fsMccg_4xLi400jGRKKoNjHGCPc1jppiZdJw8cvtqKmoT4jj8pU5SdEpwtF_d7FXs/s1600/10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBs5p8qWDoCCbIzg_wQLEgFcw2g-pSOTEzUK6M-g6zwzxpsrainq1s7wmzP4dpHuihrJj8ZbtnO5fsMccg_4xLi400jGRKKoNjHGCPc1jppiZdJw8cvtqKmoT4jj8pU5SdEpwtF_d7FXs/s1600/10.jpg" height="247" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>Step 4:</b> Rotating the word back to the right-side-up position, I now flip the word horizontally, so it is backward, and examine it again, three letters at a time. Steps 3 and 4 help me to have a fresh view of the spatial relationships of each grouping of letters, allowing me to see these letters more as graphic shapes than as letters. I often find that when I go through steps 3 and 4, I will see something I would have missed had I stopped at step 1. </span><br />
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<b>Step 5:</b> Satisfied that I have the kerning correct, I flip it back to the normal position to read from left to right. I now zoom back from the word to judge it for legibility.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge2Y6IH31QKZyubs55PpzM9cBVMkLk3C9ekEbijPMLJbxZ0Kb_vLz0GAlGfrj-kpCW6Pdj_5II6_1Mtd2_ZpZicwREEHoujg4Kwgfi_17Lpr74X_e0sgcr23_QQTWhTmcDfbWKUCehRUE/s1600/kerning_no_tracking.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge2Y6IH31QKZyubs55PpzM9cBVMkLk3C9ekEbijPMLJbxZ0Kb_vLz0GAlGfrj-kpCW6Pdj_5II6_1Mtd2_ZpZicwREEHoujg4Kwgfi_17Lpr74X_e0sgcr23_QQTWhTmcDfbWKUCehRUE/s1600/kerning_no_tracking.jpg" height="247" width="320" /></a></div>
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<i><span style="font-family: Arial, Helvetica, sans-serif;">These letters have been kerned but no tracking adjustments have been made.</span></i></div>
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Examining for legibility is similar to examining letter spacing. Only this time, I am looking at the whole word to see how the kerning adjustments I have just made affect my ability to quickly scan (read) and understand the word as a whole. Looking at the word in this way, I feel that the overall space between letters is too tight. There are times when extremely tight or loose tracking can be used for effect, but in this case I’m not going for either effect. I want to “open up” this spacing a little so I’m going to increase the tracking by selecting the whole word and using the same key commands I used for kerning. This requires a simple judgment call. I increase the tracking until the spacing looks more “comfortable.”</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>A Final Note:</b> In my opinion, the letter <b>I</b> requires a bit of extra treatment. Since this letter takes up less overall real estate than the other glyphs, I find that it can become a little lost or overlooked if it is kerned consistently with the other letters. For this reason I like to add a little more kerning on either side of <b>I</b> just to help it out.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW32D5QkGHVcqiIuR0zE9-FgI5h8c4lzvHUm6xjLceDaXHk5sdcNJ3NbmhPh64SyZgsNSAxw0iQSn9-tA83t_2HFYb3RkLe9IAO_kt5yB2WDH2ShZRz9fVr2CU98jaBatN7L1-nyGoINM/s1600/11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW32D5QkGHVcqiIuR0zE9-FgI5h8c4lzvHUm6xjLceDaXHk5sdcNJ3NbmhPh64SyZgsNSAxw0iQSn9-tA83t_2HFYb3RkLe9IAO_kt5yB2WDH2ShZRz9fVr2CU98jaBatN7L1-nyGoINM/s1600/11.jpg" height="247" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>Fini!</i></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">And that’s it...kerning in 5 easy steps!</span>Martin Jamisonhttp://www.blogger.com/profile/01508130692971597012noreply@blogger.com0