Saturday, December 26, 2015

Dimensional Form and Stylized Letters: A Logo Design

A local contractor asked me to create a logo for his commercial business. He wanted the icon to be a stylized letter “C” positioned above the name of his company. 

This stylized “C” forms a solid, sturdy, building-block shape in bold colors which holds up well on both a white and a black background. It will look sharp on business cards and other stationery and business collateral as well as on hats, shirts and vehicles.

Logo ©2015 Tony Fendikevich

This logo shape started out as a cube. From this larger cube I “carved out” a smaller cube. By introducing a second color I can define the space around this smaller cube. This negative space interacts with the smaller cube to form the letter “C”.

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