Saturday, July 29, 2017

The Office Solutions 101 Logo Design



I’ve recently completed the above logo design for a company which specializes in, “Bringing structure, logic and control to the workplace by optimizing workflow,” and ...“increasing productivity and devising workplace solutions for new businesses or established businesses that need assistance with growth and organization.” 

In other words, perhaps you recognize that your work environment could stand to have a little order introduced into the chaos. And maybe some optimization or modernization could help you to trim some waste and save some valuable time and money. Perhaps you sense that with a little tweaking, or a lot of tweaking, your office could purr like the well-oiled machine you’ve always dreamed it could be. That’s where Office Solutions 101 comes in.

Click on any image for an enlarged view.









This logo consists of a logomark representing the initials “OS” (in the form of a globe or circle and a stylized letter “S”) along with the logo type in the typeface of Venera, weights 700 and 500. The colors are Pantone 376 C and black. The logo works well in grayscale, single color and reversed applications.

I’ve also designed the logo to work in a variety of formats. The format shown above I’m calling a hybrid, in that it is a combination of the stacked and horizontal formats shown below respectively.








The hybrid version is my favorite but the other two formats can come in handy under certain circumstances. 

I also did a couple of layouts suggesting how the logo could be used in social media platforms.




Designing a logo can be a bit like bringing order and efficiency to an office. You have to research the client’s business, identify what matters and what doesn’t and boil it down to the essence of the business, removing anything that impedes efficiency. In the end you have a clear, concise solution that works exactly the way it should and is flexible enough to adapt to the inevitable and changing factors of time and circumstance. 

Saturday, February 4, 2017

A Personal Project: The Wild Wild West

The Wild, Wild, West
(click any image for a larger view)

Personal projects are fun. I find it almost therapeutic when I can draw, design and/or paint something where I am my own art director and I can work at my own pace with no specific deadlines. I finished this personal project several months ago. It is a mixed media illustration of Robert Conrad as James West, the lead character from the 1960’s television show The Wild Wild West. The show featured two secret agents – James West and Artemus Gordon – chasing adventure and mystery in the untamed west. Part western, part spy fiction, part science fiction, it was campy and amazingly far fetched. But I loved it.




Every episode title begins with the words The Night of... There was The Night of the Inferno, The Night the Wizard Shook the Earth, The Night the Terror Stalked the Town and so on for four seasons. 

Robert Conrad did all of his own stunts for the show. He has even been inducted into the Stuntman’s Hall of Fame for his work on The Wild Wild West.  In fact he almost died in a stunt involving a chandelier in The Night of the Fugitives. If you have a chance to see this episode watch for the scene where he leaps from a balcony onto a chandelier only to land on his head.




Conrad was also an excellent horseman. In most episodes he could be seen riding a black American Quarter Horse. When the show’s producers realized he was such a skilled equestrian, they replaced his original horse with one possessing a little more spirit. Enter Shadow Trail, the horse he would ride for the remainder of the series. 

It is worth mentioning that the The Wild, Wild, West is credited as the originator of Steampunk. Steampunk is a subgenere of science fiction/fantasy in which modern technologies are re-imagined as steam powered machines of the 19th-century.




James and Artemus travel from adventure to adventure aboard their custom locomotive. Each episode begins with the train delivering them to their mission (some time early in the day) and ends with the train steaming them off into the mysterious night. 

I completed this illustration in graphite pencil, water soluble oils and colored pencils on a gessoed masonite board.