Logo Redesign

Click each image for a larger view.

I've just finished re-desgning my logo. I get the urge to do this every so often.  After considering three different designs, I settled on this one. While I like this red and blue color scheme, I don't plan on limiting my color usage with the logo (I don't feel so constrained as corporate entities usually are, to stick to a standard corporate color scheme). Rather, I will likely let the design circumstances determine which colors I use. Here are some variations:

I do, however, constrain myself to the rules of effective logo design. Those rules dictate that a logo must be:

• Simple
• Memorable
• Timeless
• Versatile
• Appropriate (for it's intended purpose)

In this case, I've chosen a sans-serif typeface called Trade Gothic (bold, extended) and made some slight modifications. Trade Gothic was designed by Jackson Burke in 1948. Burke continued further development of the typeface up to 1960. I wanted to design a logo that has the classic feel of that period yet maintains a view toward the future.

Blog Headers

I enjoy placing my logo into unusual environments for the headers of this blog. Here are some I've come up with so far:

I call this one Turbine.

This header only shows a portion of my overall photo-illustration. Here is the whole image:

I call this next one The Shadowy Figure.

I call this one Miami.

This is Miami 2.

In Lagoon, the logo is a little difficult to read (especially the smaller type):

I call this one Vinyl.

This one is called, The Lads.

This one is my favorite so far. I call it Classic Car.

All of these photo illustrations required a lot of advanced PhotoShop work but I have a lot of fun making them. Each presents different challenges which are fun to work through. I hope to make more of them.

It’s not easy do design a logo for one’s self. It’s very personal and there are so many directions I would like to take it. Still, I enjoy the exercise. It reminds me how my clients feel when they ask for their own logo design.