Here you can see my three logo design concepts
and the final concept work-up which I presented to the client.
I started of course with the logo design. I came up with 3 designs, all of which incorporated 2 interlocking letter “Fs”. My favorite has the interlocking letters forming the base of a pyramid. This was a slight tip-of-the-hat to the company”s former logo which included a prominent triangle.
Unknown to me at the time, the client had also hired an agency to simultaneously come up with logo designs. In the end, the client went with this third party design, which incorporates the letter “F” in a 3 dimensional, Escheresque graphic.
The client chose this logo designed by a third party.
Below are some of the pieces from this ongoing marketing campaign. The pieces from our presentation pitch to the client contain my logo design while those from the live campaign utilize my overall designs but with the official new third party logo added.
Direct mail pieces.
Print and online display ads.
Tent cards, brochures and transaction slips for the branch offices.
Social media design.